Comments on: Measuring social media

By: Jack

Jack — Fri, 14 May 2010 20:10:32 +0000

Social media is growing day by day.That's why social media is like a Global Cocktail Party.
Nice post with such a beautiful stuff….!!

By: From Consumer-based to Experience-based to Relationship-based: The Networked Economy » greenbananablog.org

Wed, 10 Feb 2010 04:30:51 +0000

[...] Measuring social media (theequitykicker.com) [...]

By: Reading Customer Think’s Lean thinking in CRM and Social CRM « Fredzimny's Blog

Mon, 08 Feb 2010 05:44:24 +0000

[...] Measuring social media (theequitykicker.com) [...]

By: brisbourne

brisbourne — Thu, 04 Feb 2010 20:19:29 +0000

Thanks Michele. I'm interested that you say the social media landscape is not stabilising?

By: Synthesio

Synthesio — Thu, 04 Feb 2010 20:06:25 +0000

“All the panelists last night described how the first thing they do with prospective clients is help them develop a set of objectives for their campaigns, a common feature of immature markets.”
It's very common for business owners to say, “let's go social” and then “now what?”. We often suggest an audit of the brand and it's key conversations that it would like to monitor that took place over the past 6 months to give them an overview of what they're starting with in terms of market share of voice, evolution of buzz levels, sentiment analysis, identification of influential sites and Internet users, identification of online communities, etc.
It's difficult to say, though, that the social media landscape is stabilizing. What is essential, though, is being able to identify which communities and sites are useful for you, not just because “everyone's doing it”. Great article, looking forward to the follow-up comments, so far the conversation is great

Best,
Michelle
@Synthesio

By: opinionwatch (Opinion Watch)

opinionwatch (Opinion Watch) — Thu, 04 Feb 2010 13:51:13 +0000

Measuring social media | The Equity Kicker ( @brisbourne ) http://www.theequitykicker.com/2010/02/03/measuring-social-media/

By: brisbourne

brisbourne — Thu, 04 Feb 2010 13:13:01 +0000

Thanks Maria

By: themaria

themaria — Thu, 04 Feb 2010 04:54:16 +0000

I agree, measurement does have to take into account more than just the realtime microblog format. The measurement and monitoring space has a lot of solutions addressing various mediums for various types of clients. A few solutions (like our Community Insights) help aggregate across multiple channels, as well as weigh the relative importance of each article. For example, we help track all mentions and measure sentiment across blogs, microblogs, forums / discussion boards, and online news; and we also help you figure out where to focus your energies first if you were going to do outreach. Let me know if you want to try out a demo!

Maria Ogneva
Director, Social Media – Biz360
@themaria @biz360

By: Must read: Social CRM: Ground zero for Enterprise 2.0 in 2010 from Dion Hinchcliffe « Fredzimny's Blog

Thu, 04 Feb 2010 04:18:48 +0000

[...] Measuring social media (theequitykicker.com) [...]

By: farhanlalji

farhanlalji — Thu, 04 Feb 2010 02:01:58 +0000

Just because a fraction are shortened through the service doesn't mean that kind of solution can't work for the channel.

Bit.ly or some other link tracking service, coupled with conversion measurement should provide the solution people are looking for if done simply and correctly.