Comments on: Carrier decks losing share rapidly http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: facebook-801218507 http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6638 facebook-801218507 Thu, 31 Dec 2009 23:03:15 +0000 http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6638 Top 4 mobile sites in the UK: Google, BBC, Nokia, Facebook. But it's not comparing apples with apples. When you decompose the ranking, it's 2 'jump sites', and 2 'destination sites'. And thus an interesting race for mobile internet domination.<br><br>Jump-sites:<br>- Google: Users use it, to jump to other sites. The Google search field has prominent placement on mobile phones and many mobile internet users take it as a step stone to access their favorite web sites. i.e. Getting to Facebook via Google is quicker than setting up the bookmark & digging it out from the mobile menue.<br><br>- Nokia: does a lot to redirect users to download some cool stuff from their Ovi store. But at the end, the Ovi store is not much different from an operator portal, and acts as jump point to other 'cooler 'stuff.<br><br>Destination sites:<br>- BBC - with it's prominent placement on many operator portals - it's a quick access to news and it's the news channel which Brits are familiar with<br>- Facebook has prominent placement too. But unlike all other portals, it's a destination site, with high emotional/curiosity value to see what friends are doing, up to, reading, liking.<br><br>Bullish on the operator that finally accepts this ;) Top 4 mobile sites in the UK: Google, BBC, Nokia, Facebook. But it's not comparing apples with apples. When you decompose the ranking, it's 2 'jump sites', and 2 'destination sites'. And thus an interesting race for mobile internet domination.

Jump-sites:
- Google: Users use it, to jump to other sites. The Google search field has prominent placement on mobile phones and many mobile internet users take it as a step stone to access their favorite web sites. i.e. Getting to Facebook via Google is quicker than setting up the bookmark & digging it out from the mobile menue.

- Nokia: does a lot to redirect users to download some cool stuff from their Ovi store. But at the end, the Ovi store is not much different from an operator portal, and acts as jump point to other 'cooler 'stuff.

Destination sites:
- BBC – with it's prominent placement on many operator portals – it's a quick access to news and it's the news channel which Brits are familiar with
- Facebook has prominent placement too. But unlike all other portals, it's a destination site, with high emotional/curiosity value to see what friends are doing, up to, reading, liking.

Bullish on the operator that finally accepts this ;)

]]> By: limenoodle http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6327 limenoodle Wed, 23 Dec 2009 00:00:48 +0000 http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6327 I know! Think about how rapidly things in the app and mobile Internet space have moved since the iPhone arrived demonstrating the consumer's appetite for such things. We could be so much further along if the whole chain had been liberalised years ago. I know! Think about how rapidly things in the app and mobile Internet space have moved since the iPhone arrived demonstrating the consumer's appetite for such things. We could be so much further along if the whole chain had been liberalised years ago.

]]> By: brisbourne http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6326 brisbourne Tue, 22 Dec 2009 22:20:03 +0000 http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6326 I know! It is amazing how much time it has taken (and how much opportunity has been lost) I know! It is amazing how much time it has taken (and how much opportunity has been lost)

]]> By: limenoodle http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6325 limenoodle Tue, 22 Dec 2009 18:46:30 +0000 http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6325 Thanks for the slide, Nic.<br><br>I worked in the mobile value-added services sphere as a third party supplier for years and we talked a lot about (and encountered constantly) the network operators' propensity for wanting to leverage their relationship with the customer (and therefore garnering most of the VAS revenue) by owning the pipe and the majority of the ecosystem.<br><br>We also talked a lot about how that plan would ultimately fail.<br><br>This was 7 years ago. Thanks for the slide, Nic.

I worked in the mobile value-added services sphere as a third party supplier for years and we talked a lot about (and encountered constantly) the network operators' propensity for wanting to leverage their relationship with the customer (and therefore garnering most of the VAS revenue) by owning the pipe and the majority of the ecosystem.

We also talked a lot about how that plan would ultimately fail.

This was 7 years ago.

]]> By: limenoodle http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6273 limenoodle Tue, 22 Dec 2009 17:00:48 +0000 http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6273 I know! Think about how rapidly things in the app and mobile Internet space have moved since the iPhone arrived demonstrating the consumer's appetite for such things. We could be so much further along if the whole chain had been liberalised years ago. I know! Think about how rapidly things in the app and mobile Internet space have moved since the iPhone arrived demonstrating the consumer's appetite for such things. We could be so much further along if the whole chain had been liberalised years ago.

]]> By: brisbourne http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6272 brisbourne Tue, 22 Dec 2009 15:20:03 +0000 http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6272 I know! It is amazing how much time it has taken (and how much opportunity has been lost) I know! It is amazing how much time it has taken (and how much opportunity has been lost)

]]> By: limenoodle http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6269 limenoodle Tue, 22 Dec 2009 11:46:30 +0000 http://www.theequitykicker.com/2009/12/21/carrier-decks-losing-share-rapidly/#comment-6269 Thanks for the slide, Nic.<br><br>I worked in the mobile value-added services sphere as a third party supplier for years and we talked a lot about (and encountered constantly) the network operators' propensity for wanting to leverage their relationship with the customer (and therefore garnering most of the VAS revenue) by owning the pipe and the majority of the ecosystem.<br><br>We also talked a lot about how that plan would ultimately fail.<br><br>This was 7 years ago. Thanks for the slide, Nic.

I worked in the mobile value-added services sphere as a third party supplier for years and we talked a lot about (and encountered constantly) the network operators' propensity for wanting to leverage their relationship with the customer (and therefore garnering most of the VAS revenue) by owning the pipe and the majority of the ecosystem.

We also talked a lot about how that plan would ultimately fail.

This was 7 years ago.

]]>