This quote is from Mike Scott, President of Apple Inc in the late 1970s when the company was still tiny. He was reflecting on how they all worked together in those early years.
When you’re working on the big topics which you don’t know all the answers to, it’s easy to switch to something else really teeny that everyone can get their teeth into.
Too right. Realising when you are indulging in a bit of displacement activity and switching back to the most important tasks is one of the keys to being personally effective.
I got this quote from Mike Morritz’s history of Apple, Return to the Little Kingdom, which also tells us that Steve Job’s personal cure for relieving fatigue was to massage his feet in the flush of a toilet bowl!