Comments on: CPM in the doghouse http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: brisbourne http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/#comment-6557 brisbourne Sat, 31 Oct 2009 00:44:57 +0000 http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/#comment-6557 :) Exactly Max, exactly. :) Exactly Max, exactly.

]]> By: brisbourne http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/#comment-5985 brisbourne Fri, 30 Oct 2009 18:44:57 +0000 http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/#comment-5985 :) Exactly Max, exactly. :) Exactly Max, exactly.

]]> By: Max http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/#comment-5984 Max Thu, 29 Oct 2009 13:34:35 +0000 http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/#comment-5984 Hey Nic - I have a t-shirt I think you'll like :-) <a href="http://videoeggdesigner.spreadshirt.com/friends-don-t-let-friends-buy-cpm-T175I3703522/customize/productColor/92" rel="nofollow">http://videoeggdesigner.spreadshirt.com/friends...</a> Hey Nic – I have a t-shirt I think you'll like :-) http://videoeggdesigner.spreadshirt.com/friends…

]]> By: Alex Guest http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/#comment-5957 Alex Guest Fri, 16 Oct 2009 13:46:53 +0000 http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/#comment-5957 Thank you for the reply: that's interesting detail already. That sounds like a sophisticated CPM... anyway, I appreciate the confidentiality aspect so it's difficult to get into a full discussion.<br><br>Tangentially, it's interesting that DFJ Esprit is backing an ad-revenue business model. Perhaps it pre-dates ad businesses going 'out of fashion'. Thank you for the reply: that's interesting detail already. That sounds like a sophisticated CPM… anyway, I appreciate the confidentiality aspect so it's difficult to get into a full discussion.

Tangentially, it's interesting that DFJ Esprit is backing an ad-revenue business model. Perhaps it pre-dates ad businesses going 'out of fashion'.

]]> By: brisbourne http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/#comment-5954 brisbourne Fri, 16 Oct 2009 13:29:54 +0000 http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/#comment-5954 I can't divulge too much, but the pricing is pitched at the package level and doesn't have an algorithmic base. The targets are agreed separately. I can't divulge too much, but the pricing is pitched at the package level and doesn't have an algorithmic base. The targets are agreed separately.

]]> By: Alex Guest http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/#comment-5953 Alex Guest Fri, 16 Oct 2009 13:15:56 +0000 http://www.theequitykicker.com/2009/10/16/cpm-in-the-doghouse/#comment-5953 The WAYN example sounds excellent. Is the pricing based on a relatively complex calculation of impressions*engagement*clicks or something of the kind? If so, that really is brilliant but I also wonder how much of WAYN's revenue comes from such campaigns. I suspect that this approach will only work for a modest proportion of campaigns with very large publishers, where the approach is more akin to sponsorship than advertising. The WAYN example seems to fit with this but I'm guessing from the limited details. The WAYN example sounds excellent. Is the pricing based on a relatively complex calculation of impressions*engagement*clicks or something of the kind? If so, that really is brilliant but I also wonder how much of WAYN's revenue comes from such campaigns. I suspect that this approach will only work for a modest proportion of campaigns with very large publishers, where the approach is more akin to sponsorship than advertising. The WAYN example seems to fit with this but I'm guessing from the limited details.

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