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Good website design presentation – espescially on sign up processes

This presentation from design consultant Joshua Porter has a lot of great tips/reminders for maximising the efficacy of your site from the point of first contact with a new customer through to maintaining and increasing engagement over time.  I particularly like the pointers on registration processes.  Like me you may have noticed that for many sites registration is getting simpler and shorter and on slide 36 Joshua provides some AB testing data which tells us why – users have signup fatigue and often won’t be bothered unless they know it will be quick (and note the know).

As aside Joshua is practising a freemium model as a consultant. He gives away a lot of content for free and makes clear on his blog the extra stuff you get when you get him in person.  All consultants do this to a greater or lesser extent, but few make it as explicit as Joshua.

  • http://DCincome.com/blog Web 2.0 Chiropractic Marketing

    this really was a great presentation, I learned a lot from it, we all know that web design plays a critical role in traffic for our website so if done properly, this will give us a better chance of having visitors on our site and keep them coming back again.

  • http://www.incubate.co.uk/ Chris

    What an excellent presentation – so much sensible stuff in there, and lots to learn from. Thanks for posting it!

  • http://www.incubate.co.uk/ Chris

    What an excellent presentation – so much sensible stuff in there, and lots to learn from. Thanks for posting it!

  • http://www.chiropractorbellevue.org Bellevue Chiropractor

    oooooh, I’m liking what I see! Thsi is definitely what I’ve been looking for!

    Thanks!

  • http://www.icusa.net/web-design.htm Naples Website Design

    Joshua Porter is right about that tip because I myself feel the fatigue when the registration for a site needs a lot of requirement. I understand if it’s a e-commerce site because with those kinds of site there’s a lot of requirements and all must be accurate or legal but with those sites for example forums and there’s a lot of needed requirements, it’s not advisable for most users if that will be the case because it may cause some time.