Pitch me like I’m your best friend

By July 23, 2009 6 Comments

Yesterday Brad Feld quoted Jeffrey Kalmikoff of Threadless saying the following on Techstars:

give me your pitch, but give it to me as if you are giving it to your best friend

and I liked it so much I had to repeat it here.

I like it both because that’s how I like to be pitched by entrepreneurs and because it is sound advice for people who are pitching.  To break it down a little, if you pitching your best friend you would:

  • Give it her straight
  • Keep it interesting
  • Deliver it like a conversation rather than like a firehose
  • Try to inject some humour
  • Do as much listening as talking
  • Focus on the areas that your friend wants to hear about
  • Adjust the length of the pitch to the level of interest