Comments on: Ad spend to move from buying media to participating in it? http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: huang http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5646 huang Sat, 15 Aug 2009 11:27:27 +0000 http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5646 <style type="text/css"><br><!--<br>.STYLE1 {<br> font-family: Arial, Helvetica, sans-serif;<br> font-size: 14px;<br>}<br>--><br></style><br><p class="STYLE1">Have you heard of <a href="http://www.kissugg.co.uk" title="Uggs Boots" rel="nofollow">Uggs Boots</a>? As the famous brand from Austalia, now <a href="http://www.kissugg.co.uk" title="ugg boots" rel="nofollow">ugg boots</a> sale all over the world. Now UGG boots coming a new member-----<a href="http://www.kissugg.co.uk/ugg-bailey-button-c-35.html" title="UGG Bailey Button" rel="nofollow">UGG Bailey Button</a> for women. It is different from <a href="http://www.kissugg.co.uk/ugg-cardy-c-17.html" title="ugg cardy boots" rel="nofollow">ugg cardy boots</a>. Like <a href="http://www.kissugg.co.uk/ugg-classic-short-c-16.html" title="ugg classic short" rel="nofollow">ugg classic short</a>, it is a calf-height boot made from genuine twin-face sheepskin.The <a href="http://www.kissugg.co.uk/ugg-bailey-button-c-35.html" title="Bailey Button" rel="nofollow">Bailey Button</a> can either be worn up as the <a href="http://www.kissugg.co.uk/ugg-classic-tall-c-18.html" title="ugg classic tall" rel="nofollow">ugg classic tall</a> or cuffed down adding a little variety as <a href="http://www.kissugg.co.uk/ugg-classic-mini-c-21.html" title="ugg classic mini" rel="nofollow">ugg classic mini</a> depending on your style. More information , welcome to look through our <a href="http://www.kissugg.co.uk" title="website" rel="nofollow">website</a>. </p> <style type=”text/css”>
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]]> By: brisbourne http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5539 brisbourne Mon, 13 Jul 2009 14:38:33 +0000 http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5539 I think they are needed, yes, but also difficult. <br><br>What is your proposition? I think they are needed, yes, but also difficult.

What is your proposition?

]]> By: Michael Altendorf http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5534 Michael Altendorf Sun, 12 Jul 2009 19:47:54 +0000 http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5534 Hi Nic!<br>I think it is the right time for new ad targeting technologies. What do you think? <br>At least we started and the customer demand is really huge. <br>Everytime we mention that we are currently building a new targeting technology for social networks everybody wants to have it. So not the badest time for a startup.<br><br>We also wanted to do attention time based billing but the ad market is not really ready for this. Especially in Germany several social networks got bought by traditional newspaper publishers. They are not really ready for such a big shift, although it would be very fair.<br><br>Greets from Mannheim Hi Nic!
I think it is the right time for new ad targeting technologies. What do you think?
At least we started and the customer demand is really huge.
Everytime we mention that we are currently building a new targeting technology for social networks everybody wants to have it. So not the badest time for a startup.

We also wanted to do attention time based billing but the ad market is not really ready for this. Especially in Germany several social networks got bought by traditional newspaper publishers. They are not really ready for such a big shift, although it would be very fair.

Greets from Mannheim

]]> By: Campbell Scott http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5521 Campbell Scott Fri, 10 Jul 2009 09:27:25 +0000 http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5521 I'd been reading some contrasting perspectives on this theme and blogged about it here <a href="http://soupireland.com/wordpress/2009/07/trust-and-advertising/" rel="nofollow">http://soupireland.com/wordpress/2009/07/trust-...</a>. The trust of the recommendation or advertising source is shifting towards personal recommendation - this in turn will make social media much more valuable to brands that it has been to date. We've seen over 600 businesses start to use IGOpeople to converse with their customers, in just six months. I'd been reading some contrasting perspectives on this theme and blogged about it here http://soupireland.com/wordpress/2009/07/trust-…. The trust of the recommendation or advertising source is shifting towards personal recommendation – this in turn will make social media much more valuable to brands that it has been to date. We've seen over 600 businesses start to use IGOpeople to converse with their customers, in just six months.

]]> By: famebook http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5517 famebook Wed, 08 Jul 2009 20:55:43 +0000 http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5517 Once upon a time I was always before my time! Time though, has moved on and finally I am in the moment! - famous people - famous brands... all good things come to those who wait! Needless to say I've agreed with the above for some time... Once upon a time I was always before my time! Time though, has moved on and finally I am in the moment! – famous people – famous brands… all good things come to those who wait! Needless to say I've agreed with the above for some time…

]]> By: Alan Munro http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5516 Alan Munro Wed, 08 Jul 2009 13:28:39 +0000 http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5516 Yes, timing is everything. And the would-be start-up entrepreneur's job is to just keep going until investors agree that the timing is right. Having said that, I think the best opportunities make the timing right because they change people's perceptions and shift market direction. That's a different debate though for another day ... Yes, timing is everything. And the would-be start-up entrepreneur's job is to just keep going until investors agree that the timing is right. Having said that, I think the best opportunities make the timing right because they change people's perceptions and shift market direction. That's a different debate though for another day …

]]> By: brisbourne http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5515 brisbourne Wed, 08 Jul 2009 13:18:25 +0000 http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5515 Thanks Alan. As ever timing the market will be critical for entrepreneurs and investors alike. Thanks Alan. As ever timing the market will be critical for entrepreneurs and investors alike.

]]> By: Alan Munro http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5514 Alan Munro Wed, 08 Jul 2009 13:00:15 +0000 http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5514 Good point, Nic. Media in the traditional sense is changing so quickly that buying it in the traditional sense is on the way out too. <br><br>The difficulty that large corporations will have with social media and truly interactive marketing is that it is so incredibly alien to their current culture. Old-fashioned one-way marketing is such an easy option when compared to the difficulty of actually engaging customers and maintaining a dialogue. <br><br>I think you're right that there will be start-up opportunities around the support technologies but I think the real start-up opportunities are in creating brand propositions that embrace the potential for proper customer dialogue from the outset and build their businesses on strong relationships with their customers. Having said that, it is still difficult to find venture capitalists or other investors who are willing to back unconventional marketing strategies because they are 'unproven'. As ever, some of the pioneers will make a killing while others crash and burn. Good point, Nic. Media in the traditional sense is changing so quickly that buying it in the traditional sense is on the way out too.

The difficulty that large corporations will have with social media and truly interactive marketing is that it is so incredibly alien to their current culture. Old-fashioned one-way marketing is such an easy option when compared to the difficulty of actually engaging customers and maintaining a dialogue.

I think you're right that there will be start-up opportunities around the support technologies but I think the real start-up opportunities are in creating brand propositions that embrace the potential for proper customer dialogue from the outset and build their businesses on strong relationships with their customers. Having said that, it is still difficult to find venture capitalists or other investors who are willing to back unconventional marketing strategies because they are 'unproven'. As ever, some of the pioneers will make a killing while others crash and burn.

]]> By: henryyates http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5513 henryyates Wed, 08 Jul 2009 12:33:28 +0000 http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5513 My old business <a href="http://facegroup.co.uk" rel="nofollow">http://facegroup.co.uk</a> helps clients start the conversation in their research and planning phase. Now owned by Cello PLC. My old business http://facegroup.co.uk helps clients start the conversation in their research and planning phase. Now owned by Cello PLC.

]]> By: brisbourne http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5512 brisbourne Wed, 08 Jul 2009 11:54:13 +0000 http://www.theequitykicker.com/2009/07/08/ad-spend-to-move-from-buying-media-to-participating-in-it/#comment-5512 Hi Bart - good point. That is another way of approaching the question.<br>Best,<br>N Hi Bart – good point. That is another way of approaching the question.
Best,
N

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