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	<title>Comments on: The eocnomics of free and consumer internet startups</title>
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	<link>http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/</link>
	<description>Nic Brisbourne's view from London on venture capital and exploiting change in technology and media</description>
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		<title>By: huang</title>
		<link>http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/#comment-5644</link>
		<dc:creator>huang</dc:creator>
		<pubDate>Sat, 15 Aug 2009 11:24:59 +0000</pubDate>
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		<description>&lt;style type=&quot;text/css&quot;&gt;&lt;br&gt;&lt;!--&lt;br&gt;.STYLE1 {&lt;br&gt;	font-family: Arial, Helvetica, sans-serif;&lt;br&gt;	font-size: 14px;&lt;br&gt;}&lt;br&gt;--&gt;&lt;br&gt;&lt;/style&gt;&lt;br&gt;&lt;p class=&quot;STYLE1&quot;&gt;Have you heard of &lt;a href=&quot;http://www.kissugg.co.uk&quot; title=&quot;Uggs Boots&quot; rel=&quot;nofollow&quot;&gt;Uggs Boots&lt;/a&gt;? As the famous brand from Austalia, now &lt;a href=&quot;http://www.kissugg.co.uk&quot; title=&quot;ugg boots&quot; rel=&quot;nofollow&quot;&gt;ugg boots&lt;/a&gt; sale all over the world. Now UGG boots coming a new member-----&lt;a href=&quot;http://www.kissugg.co.uk/ugg-bailey-button-c-35.html&quot; title=&quot;UGG Bailey Button&quot; rel=&quot;nofollow&quot;&gt;UGG Bailey Button&lt;/a&gt; for women. It is different from &lt;a href=&quot;http://www.kissugg.co.uk/ugg-cardy-c-17.html&quot; title=&quot;ugg cardy boots&quot; rel=&quot;nofollow&quot;&gt;ugg cardy boots&lt;/a&gt;. Like &lt;a href=&quot;http://www.kissugg.co.uk/ugg-classic-short-c-16.html&quot; title=&quot;ugg classic short&quot; rel=&quot;nofollow&quot;&gt;ugg classic short&lt;/a&gt;, it is a calf-height boot made from genuine twin-face sheepskin.The &lt;a href=&quot;http://www.kissugg.co.uk/ugg-bailey-button-c-35.html&quot; title=&quot;Bailey Button&quot; rel=&quot;nofollow&quot;&gt;Bailey Button&lt;/a&gt; can either be worn up as the &lt;a href=&quot;http://www.kissugg.co.uk/ugg-classic-tall-c-18.html&quot; title=&quot;ugg classic tall&quot; rel=&quot;nofollow&quot;&gt;ugg classic tall&lt;/a&gt; or cuffed down adding a little variety as &lt;a href=&quot;http://www.kissugg.co.uk/ugg-classic-mini-c-21.html&quot; title=&quot;ugg classic mini&quot; rel=&quot;nofollow&quot;&gt;ugg classic mini&lt;/a&gt; depending on your style. More information , welcome to look through our &lt;a href=&quot;http://www.kissugg.co.uk&quot; title=&quot;website&quot; rel=&quot;nofollow&quot;&gt;website&lt;/a&gt;. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>&lt;style type=&#8221;text/css&#8221;&gt;<br />&lt;!&#8211;<br />.STYLE1 {<br />	font-family: Arial, Helvetica, sans-serif;<br />	font-size: 14px;<br />}<br />&#8211;&gt;<br />&lt;/style&gt;
<p class="STYLE1">Have you heard of <a href="http://www.kissugg.co.uk" title="Uggs Boots" rel="nofollow">Uggs Boots</a>? As the famous brand from Austalia, now <a href="http://www.kissugg.co.uk" title="ugg boots" rel="nofollow">ugg boots</a> sale all over the world. Now UGG boots coming a new member&#8212;&#8211;<a href="http://www.kissugg.co.uk/ugg-bailey-button-c-35.html" title="UGG Bailey Button" rel="nofollow">UGG Bailey Button</a> for women. It is different from <a href="http://www.kissugg.co.uk/ugg-cardy-c-17.html" title="ugg cardy boots" rel="nofollow">ugg cardy boots</a>. Like <a href="http://www.kissugg.co.uk/ugg-classic-short-c-16.html" title="ugg classic short" rel="nofollow">ugg classic short</a>, it is a calf-height boot made from genuine twin-face sheepskin.The <a href="http://www.kissugg.co.uk/ugg-bailey-button-c-35.html" title="Bailey Button" rel="nofollow">Bailey Button</a> can either be worn up as the <a href="http://www.kissugg.co.uk/ugg-classic-tall-c-18.html" title="ugg classic tall" rel="nofollow">ugg classic tall</a> or cuffed down adding a little variety as <a href="http://www.kissugg.co.uk/ugg-classic-mini-c-21.html" title="ugg classic mini" rel="nofollow">ugg classic mini</a> depending on your style. More information , welcome to look through our <a href="http://www.kissugg.co.uk" title="website" rel="nofollow">website</a>. </p>
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		<title>By: Computer bridge &#187; Blog Archive &#187; National Database and Registration Authority</title>
		<link>http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/#comment-5507</link>
		<dc:creator>Computer bridge &#187; Blog Archive &#187; National Database and Registration Authority</dc:creator>
		<pubDate>Mon, 06 Jul 2009 21:12:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/#comment-5507</guid>
		<description>[...] The eocnomics of free and consumer internet startups &#124; The Equity &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] The eocnomics of free and consumer internet startups | The Equity &#8230; [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The eocnomics of free and consumer internet startups &#124; The Equity &#8230; &#124; Free Online Press</title>
		<link>http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/#comment-5506</link>
		<dc:creator>The eocnomics of free and consumer internet startups &#124; The Equity &#8230; &#124; Free Online Press</dc:creator>
		<pubDate>Mon, 06 Jul 2009 17:33:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/#comment-5506</guid>
		<description>[...] the rest here: The eocnomics of free and consumer internet startups &#124; The Equity &#8230;     Tagged as: beverly, beverly-hills, chris, chris-anderson, consumer-internet, makes-it-easy, [...]</description>
		<content:encoded><![CDATA[<p>[...] the rest here: The eocnomics of free and consumer internet startups | The Equity &#8230;     Tagged as: beverly, beverly-hills, chris, chris-anderson, consumer-internet, makes-it-easy, [...]</p>
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	<item>
		<title>By: henryyates</title>
		<link>http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/#comment-5504</link>
		<dc:creator>henryyates</dc:creator>
		<pubDate>Mon, 06 Jul 2009 11:48:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/#comment-5504</guid>
		<description>I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone&#039;s attention when they are focused on communicating with their friends. As more application get built on a/the social platform and people start carrying out a broader set of tasks on/around facebook I believe this will change (search, watching TV etc.)</description>
		<content:encoded><![CDATA[<p>I have to disagree here &#8211; the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone&#39;s attention when they are focused on communicating with their friends. As more application get built on a/the social platform and people start carrying out a broader set of tasks on/around facebook I believe this will change (search, watching TV etc.)</p>
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		<title>By: brisbourne</title>
		<link>http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/#comment-5502</link>
		<dc:creator>brisbourne</dc:creator>
		<pubDate>Mon, 06 Jul 2009 09:56:11 +0000</pubDate>
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		<description>It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content.  Particularly if we can better demonstrate that the ads actually work.</description>
		<content:encoded><![CDATA[<p>It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content.  Particularly if we can better demonstrate that the ads actually work.</p>
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		<title>By: Nicholas Lovell</title>
		<link>http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/#comment-5501</link>
		<dc:creator>Nicholas Lovell</dc:creator>
		<pubDate>Mon, 06 Jul 2009 09:20:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/#comment-5501</guid>
		<description>Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks have is that they have millions of users that brands are afraid to be associated with, just in case it turns out they are Nazi-sympathisers or write hate mail about Michael Jackson (for example) which tarnishes the brand.&lt;br&gt;&lt;br&gt;So I don&#039;t think the question is whether we can higher advertising rates on the web: we clearly can. The key question is whether the model separates into an advertising model (where brands only want to participate in sites which have some level of editorial control) and a micro-transaction model (where consumers pay to consume content on high-traffic social network sites).&lt;br&gt;&lt;br&gt;Of course there will be some blurring, and I always believe that advertisers will migrate to where the users are. But in this case, maybe they&#039;ll migrate at low CPMs only...</description>
		<content:encoded><![CDATA[<p>Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks have is that they have millions of users that brands are afraid to be associated with, just in case it turns out they are Nazi-sympathisers or write hate mail about Michael Jackson (for example) which tarnishes the brand.</p>
<p>So I don&#39;t think the question is whether we can higher advertising rates on the web: we clearly can. The key question is whether the model separates into an advertising model (where brands only want to participate in sites which have some level of editorial control) and a micro-transaction model (where consumers pay to consume content on high-traffic social network sites).</p>
<p>Of course there will be some blurring, and I always believe that advertisers will migrate to where the users are. But in this case, maybe they&#39;ll migrate at low CPMs only&#8230;</p>
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		<title>By: RobEberstein (Rob Eberstein)</title>
		<link>http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/#comment-5500</link>
		<dc:creator>RobEberstein (Rob Eberstein)</dc:creator>
		<pubDate>Mon, 06 Jul 2009 08:24:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2009/07/06/the-eocnomics-of-free-and-consumer-internet-startups/#comment-5500</guid>
		<description>Facebook makes $0.5 per user per annum. Unless you have millions of users, need to find other monetisation http://bit.ly/UNCkb</description>
		<content:encoded><![CDATA[<p>Facebook makes $0.5 per user per annum. Unless you have millions of users, need to find other monetisation <a href="http://bit.ly/UNCkb" rel="nofollow">http://bit.ly/UNCkb</a></p>
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