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I'm in the middle of launching a business (US based) and am out pitching to angels and VCs. It has always been my goal to keep my pitch (intro, slide deck and demo) to 30 minutes. I realize that during this 30 minutes, I need to leave time for questions as well. I've done this not because I'm afraid of loosing their attention, as some suggest, but out of respect for their time. If they're interested in the story, which so far, most have been, we set a time for another meeting.

30 minutes is plenty of time to get ones most important aspects of the concept delivered, answer questions and allow the person or persons you're presenting to get some level of comfort with who you are.

If its not, there is likely a “focus” issue on the message. If people feel that one only alotting 30 minutes is “rude”, then they probably don't have thick enough skin for the wild ride they're about to embark on….

Again, thanks for you blog, these have been a lot of help and great info!

1. Agenda! – I think everyone funder should have “standardized” 1st. meeting agenda listed on their website and/or send via email along with the meeting confirmation. This agenda would list the expectations for the meeting from the funders point of view. This is the only way to make sure both parties come prepared. Maybe something like this:

- handshake, (name) introductions, business cards, small talk 5-10 min.
- pitch 15 min
- Q&A and talks 15 min
- No or yes for next steps 5min
- next steps talks 15 min

So no takes 45 min and if continued can be fitted in hour.

if when its structured this way (like in a events are), should be good results.

2. As much as “getting to know each others” and making sure both sides are a basics match for what they are looking for, can be done online/before hand, will speed things up even more.

(This is for a first meeting. After that, it's all up to you!)

On the subject of saying 'no' – personally I love people that say no, and quickly, in all areas of business. People (particularly those in middling positions in larger companies in my experience) for whom 'no' is a dirty word and who would much rather make non-committal utterances like 'very interesting' etc. are a major bugbear of mine. They'll do this for months and then just stop returning calls/emails, as if that's somehow better than a 'no' would have been. A very curious mix of misguided politeness, incredible rudeness and downright cowardice, and a huge waste of everyone's time. Join my campaign to stamp this out, by telling people 'no' as soon as possible in any potential business relationship!