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	<title>Comments on: Joost&#8217;s B2C strategy failed due to lack of focus</title>
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	<link>http://www.theequitykicker.com/2009/07/01/joosts-b2c-strategy-failed-due-to-lack-of-focus/</link>
	<description>Nic Brisbourne's view from London on venture capital and exploiting change in technology and media</description>
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		<title>By: huang</title>
		<link>http://www.theequitykicker.com/2009/07/01/joosts-b2c-strategy-failed-due-to-lack-of-focus/#comment-5641</link>
		<dc:creator>huang</dc:creator>
		<pubDate>Sat, 15 Aug 2009 11:21:16 +0000</pubDate>
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		<description>&lt;style type=&quot;text/css&quot;&gt;&lt;br&gt;&lt;!--&lt;br&gt;.STYLE1 {&lt;br&gt;	font-family: Arial, Helvetica, sans-serif;&lt;br&gt;	font-size: 14px;&lt;br&gt;}&lt;br&gt;--&gt;&lt;br&gt;&lt;/style&gt;&lt;br&gt;&lt;p class=&quot;STYLE1&quot;&gt;Have you heard of &lt;a href=&quot;http://www.kissugg.co.uk&quot; title=&quot;Uggs Boots&quot; rel=&quot;nofollow&quot;&gt;Uggs Boots&lt;/a&gt;? As the famous brand from Austalia, now &lt;a href=&quot;http://www.kissugg.co.uk&quot; title=&quot;ugg boots&quot; rel=&quot;nofollow&quot;&gt;ugg boots&lt;/a&gt; sale all over the world. Now UGG boots coming a new member-----&lt;a href=&quot;http://www.kissugg.co.uk/ugg-bailey-button-c-35.html&quot; title=&quot;UGG Bailey Button&quot; rel=&quot;nofollow&quot;&gt;UGG Bailey Button&lt;/a&gt; for women. It is different from &lt;a href=&quot;http://www.kissugg.co.uk/ugg-cardy-c-17.html&quot; title=&quot;ugg cardy boots&quot; rel=&quot;nofollow&quot;&gt;ugg cardy boots&lt;/a&gt;. Like &lt;a href=&quot;http://www.kissugg.co.uk/ugg-classic-short-c-16.html&quot; title=&quot;ugg classic short&quot; rel=&quot;nofollow&quot;&gt;ugg classic short&lt;/a&gt;, it is a calf-height boot made from genuine twin-face sheepskin.The &lt;a href=&quot;http://www.kissugg.co.uk/ugg-bailey-button-c-35.html&quot; title=&quot;Bailey Button&quot; rel=&quot;nofollow&quot;&gt;Bailey Button&lt;/a&gt; can either be worn up as the &lt;a href=&quot;http://www.kissugg.co.uk/ugg-classic-tall-c-18.html&quot; title=&quot;ugg classic tall&quot; rel=&quot;nofollow&quot;&gt;ugg classic tall&lt;/a&gt; or cuffed down adding a little variety as &lt;a href=&quot;http://www.kissugg.co.uk/ugg-classic-mini-c-21.html&quot; title=&quot;ugg classic mini&quot; rel=&quot;nofollow&quot;&gt;ugg classic mini&lt;/a&gt; depending on your style. More information , welcome to look through our &lt;a href=&quot;http://www.kissugg.co.uk&quot; title=&quot;website&quot; rel=&quot;nofollow&quot;&gt;website&lt;/a&gt;. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>&lt;style type=&#8221;text/css&#8221;&gt;<br />&lt;!&#8211;<br />.STYLE1 {<br />	font-family: Arial, Helvetica, sans-serif;<br />	font-size: 14px;<br />}<br />&#8211;&gt;<br />&lt;/style&gt;
<p class="STYLE1">Have you heard of <a href="http://www.kissugg.co.uk" title="Uggs Boots" rel="nofollow">Uggs Boots</a>? As the famous brand from Austalia, now <a href="http://www.kissugg.co.uk" title="ugg boots" rel="nofollow">ugg boots</a> sale all over the world. Now UGG boots coming a new member&#8212;&#8211;<a href="http://www.kissugg.co.uk/ugg-bailey-button-c-35.html" title="UGG Bailey Button" rel="nofollow">UGG Bailey Button</a> for women. It is different from <a href="http://www.kissugg.co.uk/ugg-cardy-c-17.html" title="ugg cardy boots" rel="nofollow">ugg cardy boots</a>. Like <a href="http://www.kissugg.co.uk/ugg-classic-short-c-16.html" title="ugg classic short" rel="nofollow">ugg classic short</a>, it is a calf-height boot made from genuine twin-face sheepskin.The <a href="http://www.kissugg.co.uk/ugg-bailey-button-c-35.html" title="Bailey Button" rel="nofollow">Bailey Button</a> can either be worn up as the <a href="http://www.kissugg.co.uk/ugg-classic-tall-c-18.html" title="ugg classic tall" rel="nofollow">ugg classic tall</a> or cuffed down adding a little variety as <a href="http://www.kissugg.co.uk/ugg-classic-mini-c-21.html" title="ugg classic mini" rel="nofollow">ugg classic mini</a> depending on your style. More information , welcome to look through our <a href="http://www.kissugg.co.uk" title="website" rel="nofollow">website</a>. </p>
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		<title>By: brisbourne</title>
		<link>http://www.theequitykicker.com/2009/07/01/joosts-b2c-strategy-failed-due-to-lack-of-focus/#comment-5496</link>
		<dc:creator>brisbourne</dc:creator>
		<pubDate>Fri, 03 Jul 2009 21:50:39 +0000</pubDate>
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		<description>Not perfect, no, but I think the story it tells is the right one.</description>
		<content:encoded><![CDATA[<p>Not perfect, no, but I think the story it tells is the right one.</p>
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		<title>By: Ed Freyfogle</title>
		<link>http://www.theequitykicker.com/2009/07/01/joosts-b2c-strategy-failed-due-to-lack-of-focus/#comment-5494</link>
		<dc:creator>Ed Freyfogle</dc:creator>
		<pubDate>Fri, 03 Jul 2009 21:09:33 +0000</pubDate>
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		<description>Is compete really the best tool for measuring Joost&#039;s performance given their (Joost&#039;s) European focus and Compete&#039;s admission that they focus only on the US market?</description>
		<content:encoded><![CDATA[<p>Is compete really the best tool for measuring Joost&#39;s performance given their (Joost&#39;s) European focus and Compete&#39;s admission that they focus only on the US market?</p>
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	<item>
		<title>By: brisbourne</title>
		<link>http://www.theequitykicker.com/2009/07/01/joosts-b2c-strategy-failed-due-to-lack-of-focus/#comment-5472</link>
		<dc:creator>brisbourne</dc:creator>
		<pubDate>Thu, 02 Jul 2009 11:36:21 +0000</pubDate>
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		<description>Hi Ryan,&lt;br&gt;&lt;br&gt;I&#039;m in total agreement that before a startup decides where to focus there is often a need to try out a few different ideas.  There is absolutely no point in putting all your energies behind one idea until you are pretty sure it is going to fly.  What I was trying to say is that once you get to that point laser like focus increases the chance of success.  Google and Microsoft were both similar - they had other products and ideas for a while and once they hit on search and DOS they went after them exclusively until they were demonstrably successful, after which they expanded their product range again.&lt;br&gt;&lt;br&gt;Cheers,&lt;br&gt;Nic</description>
		<content:encoded><![CDATA[<p>Hi Ryan,</p>
<p>I&#39;m in total agreement that before a startup decides where to focus there is often a need to try out a few different ideas.  There is absolutely no point in putting all your energies behind one idea until you are pretty sure it is going to fly.  What I was trying to say is that once you get to that point laser like focus increases the chance of success.  Google and Microsoft were both similar &#8211; they had other products and ideas for a while and once they hit on search and DOS they went after them exclusively until they were demonstrably successful, after which they expanded their product range again.</p>
<p>Cheers,<br />Nic</p>
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		<title>By: Ryan Gallagher</title>
		<link>http://www.theequitykicker.com/2009/07/01/joosts-b2c-strategy-failed-due-to-lack-of-focus/#comment-5471</link>
		<dc:creator>Ryan Gallagher</dc:creator>
		<pubDate>Wed, 01 Jul 2009 15:28:09 +0000</pubDate>
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		<description>I disagree, VCs often tell people to focus and use Google as an example.  In fact, Google did the opposite.  When their competition was focusing on search, they spread out and made a layer of financial stability based on a clever ad based business model which harnessed the core products they offered to deliver a stable revenue stream.  Had Google focused on one thing, they would have been toast when the bubble burst.  Microsoft is another example of a company that did not focus yet is often used as an example of focus.  By using Windows as a platform and tying users into the apps which sat on top of it, such as office and Messenger, they trapped people into continuing to use Windows, even when they may not have been 100% satisfied with it.&lt;br&gt;&lt;br&gt;In my opinion start ups have to remain flexible and responsive to the market and try a few things before something takes off and if you have the ability to cover your costs and perhaps become cash flow positive doing something which dilutes your focus then you should chase it.  Cash is King, the most distracting thing a start up can do is chase funding and pay too much attention to those around them who do not have their heads in the business.  Remaining blindly focused on a path which is not working is not a solution if that path is the wrong one.  Being ready to evaluate the environment and take advantage of opportunities when they arise is they key.</description>
		<content:encoded><![CDATA[<p>I disagree, VCs often tell people to focus and use Google as an example.  In fact, Google did the opposite.  When their competition was focusing on search, they spread out and made a layer of financial stability based on a clever ad based business model which harnessed the core products they offered to deliver a stable revenue stream.  Had Google focused on one thing, they would have been toast when the bubble burst.  Microsoft is another example of a company that did not focus yet is often used as an example of focus.  By using Windows as a platform and tying users into the apps which sat on top of it, such as office and Messenger, they trapped people into continuing to use Windows, even when they may not have been 100% satisfied with it.</p>
<p>In my opinion start ups have to remain flexible and responsive to the market and try a few things before something takes off and if you have the ability to cover your costs and perhaps become cash flow positive doing something which dilutes your focus then you should chase it.  Cash is King, the most distracting thing a start up can do is chase funding and pay too much attention to those around them who do not have their heads in the business.  Remaining blindly focused on a path which is not working is not a solution if that path is the wrong one.  Being ready to evaluate the environment and take advantage of opportunities when they arise is they key.</p>
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		<title>By: rodneyschwartz (Rodney Schwartz)</title>
		<link>http://www.theequitykicker.com/2009/07/01/joosts-b2c-strategy-failed-due-to-lack-of-focus/#comment-5469</link>
		<dc:creator>rodneyschwartz (Rodney Schwartz)</dc:creator>
		<pubDate>Wed, 01 Jul 2009 12:22:40 +0000</pubDate>
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		<description>My friend nic brisbourne writes about the importance of focus in all startups. http://tinyurl.com/lnagy7  Its not rocket science--just sense</description>
		<content:encoded><![CDATA[<p>My friend nic brisbourne writes about the importance of focus in all startups. <a href="http://tinyurl.com/lnagy7" rel="nofollow">http://tinyurl.com/lnagy7</a>  Its not rocket science&#8211;just sense</p>
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