Comments on: Facebook versus Google

By: paulwbutcher (paulwbutcher)

paulwbutcher (paulwbutcher) — Thu, 14 Jan 2010 11:30:24 +0000

Google or Facebook – who will win the battle for big marketing dollars. This is 6 months old but still a great read http://bit.ly/R6HUe

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By: brisbourne

brisbourne — Wed, 24 Jun 2009 10:08:10 +0000

True enough! And I have yet to hear them talking about importing social graph data implicit in email traffic and mobile phone logs – both important sources of data.

By: paulmwatson

paulmwatson — Wed, 24 Jun 2009 10:03:01 +0000

Indeed, if anyone is going to achieve it then Facebook would be the one. My emotional response is negative to this though, I don't want Facebook being the sole technological social-graph provider of my community, province and country. I feel that we have a better chance of achieving a worthwhile technological social-graph if the attempt involves many partners in an open system than one company in a closed system. Fads will affect Facebook too as will internal problems. If all the effort is contained within one company then when the mood of the connected world changes that effort will be lost. If it is spread amongst a community of providers and technologies then much of the effort can be retained and transferred. It will take a humbler, longer-term thinking techno-oligarchy than Zuckerberg and FB for this to happen though. They will make their attempt, they may succeed for a short-while but ultimately the web and its connected people will outlast any one Facebook or Google.

By: brisbourne

brisbourne — Wed, 24 Jun 2009 09:51:11 +0000

Hi Paul – you explain their challenge well, and they may well fail to meet it. A couple of thoughts in response:
- they already have 200m users which is c20% of the broadband world, and grwoing fast – so they could get to the penetration you describe, and Facebook Connect will help. They are mainstream already.
- it will start with local critical mass in communities where penetration is high, and spread from there

Re local competition, they have a scale and sophistication that will make them hard to compete with. Plus they can acquire.

By: paulmwatson

paulmwatson — Wed, 24 Jun 2009 09:35:52 +0000

I don't see how Facebook as a company can scale up to handle a social-graph rich and complex enough to recommend a local doctor to me. To become the provider of doctor recommendations Facebook will have to link up more than my tech-savvy friends. It requires my friends to have a smartphone or a laptop to function. It has no presence in my local town hall meetings or sports clubs or down at the boat club. It would have to saturate these areas of life with Facebook representatives that get people hooked up. It isn't a technological problem, it is a feet-on-ground people problem. One company is not going to hook up the world, from Russia to China to India to Brazil to South Africa to the USA. It will take many companies working on a common social-graph fabric to make this work. Locking it all up in Facebook, invisible to Google and other web-miners, is a short-term idea.

By: Steve Woods

Steve Woods — Tue, 23 Jun 2009 21:56:16 +0000

www.netvibes.com

By: famebook

famebook — Tue, 23 Jun 2009 19:45:18 +0000

Not yet maybe, but I still think the future is one online entry point like iGoogle, especially when all media content is delivered on a catered basis! For the same reasons you cite for people being too lazy to set up a dashboard, one day they'll do it to save effort! imho

By: brisbourne

brisbourne — Tue, 23 Jun 2009 18:10:25 +0000

Hi Jan, I agree that MS could still pull a rabbit out of the hat – Bing has surprised on the upside. Not so sure the homepage is so important though. Most people won't bother to set one up.

By: friendblaster (MySpace Software)

friendblaster (MySpace Software) — Tue, 23 Jun 2009 10:18:54 +0000

Facebook versus Google | The Equity Kicker http://tinyurl.com/nqrntq