Every smartphone worthy of the name comes with an app store these days, but so far Apple’s is the only one that has been successful. I would argue that there are a number of hygiene factors that Apple got right, and which some of the others have missed, but the critical success factors are a pre-integrated payment system (iTunes acounts) and trust. Put another way Apple’s brand and history selling songs via iTunes were key to it’s success.
I am writing this today on the back of news that the app store for the Palm Pre (which they call the App Catalog) has achieved only 660,000 app downloads in its first twelve days and is on course for 1 million in the first month – a total which would put it at 1/60th of what Apple’s app store achieved in the same period.
As Techcrunch points out they got one of the hygiene factors wrong – most notably there are only 30 apps available and they have restricted availability of the developer SDK meaning the number is unlikely to grow quickly going forward. I call this a hygiene factor as it is relatively easy to fix. Having a pre-integrated payment system however, is really hard to fix. The only remotely option available to companies like Palm is to cut deals mobile operator by mobile operator so that app charges appear on the bill, but cutting these deals this is a painful process. That said it does at least have some chance of success, unlike the other option of asking consumers to enter their credit card details on their phones or put money into a mobile wallet, which has no chance of success, at least in my opinion.
Over the long run I think the solution will be a mobile payments system that operates with Paypal like simplicity and is independent of the device manufacturers and network operators. Newly funded Boku might provide the answer in time, but it isn’t here yet.
The list of app stores I’m aware of is:
- Apple’s app store
- The Blackberry App World
- Windows Mobile App Store
- Palm Pre App Catalog
- Nokia Ovi
- T-Mobile app store – in the works