Comments on: The Customer Development Model http://www.theequitykicker.com/2009/05/17/the-customer-development-model/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Traveller_Adventure http://www.theequitykicker.com/2009/05/17/the-customer-development-model/#comment-6442 Traveller_Adventure Sat, 04 Jul 2009 03:30:27 +0000 http://www.theequitykicker.com/2009/05/17/the-customer-development-model/#comment-6442 Great post, really help me alot. Thanks.<br><br>Cheers,<br><a href="http://golfman.the-mnm.info" rel="nofollow">Gof Putting</a> Great post, really help me alot. Thanks.

Cheers,
Gof Putting

]]> By: Traveller_Adventure http://www.theequitykicker.com/2009/05/17/the-customer-development-model/#comment-5495 Traveller_Adventure Fri, 03 Jul 2009 21:30:27 +0000 http://www.theequitykicker.com/2009/05/17/the-customer-development-model/#comment-5495 Great post, really help me alot. Thanks.<br><br>Cheers,<br><a href="http://golfman.the-mnm.info" rel="nofollow">Gof Putting</a> Great post, really help me alot. Thanks.

Cheers,
Gof Putting

]]> By: D.G. http://www.theequitykicker.com/2009/05/17/the-customer-development-model/#comment-5278 D.G. Sun, 17 May 2009 22:16:13 +0000 http://www.theequitykicker.com/2009/05/17/the-customer-development-model/#comment-5278 Great slide deck. I like the line on slide 24 - "only you can put your company out of business". Great slide deck. I like the line on slide 24 – “only you can put your company out of business”.

]]> By: afternoon http://www.theequitykicker.com/2009/05/17/the-customer-development-model/#comment-5277 afternoon Sun, 17 May 2009 21:21:42 +0000 http://www.theequitykicker.com/2009/05/17/the-customer-development-model/#comment-5277 I came across this presentation a while ago, but rereading it really drives home the insight. That last slide is like a one-inch punch of knowledge for startups. Minimizing time through the loop is absolutely key, failing (or succeeding) fast and chalking up experience. I came across this presentation a while ago, but rereading it really drives home the insight. That last slide is like a one-inch punch of knowledge for startups. Minimizing time through the loop is absolutely key, failing (or succeeding) fast and chalking up experience.

]]> By: mjpolanco http://www.theequitykicker.com/2009/05/17/the-customer-development-model/#comment-5276 mjpolanco Sun, 17 May 2009 21:12:06 +0000 http://www.theequitykicker.com/2009/05/17/the-customer-development-model/#comment-5276 Nic, as you are in Britain you are likely familiar with StrategyN's Outcome-driven model, which is clearer than custmomer development in placing the "job" that the customer is hiring the product/service to do at the center of the analysis. In customer development, the Day-in-the-Life (before & after) captures the importance of the customer's workflow, but StrategyN really digs deep here. Nic, as you are in Britain you are likely familiar with StrategyN's Outcome-driven model, which is clearer than custmomer development in placing the “job” that the customer is hiring the product/service to do at the center of the analysis. In customer development, the Day-in-the-Life (before & after) captures the importance of the customer's workflow, but StrategyN really digs deep here.

]]> By: MatthewWarneford http://www.theequitykicker.com/2009/05/17/the-customer-development-model/#comment-5275 MatthewWarneford Sun, 17 May 2009 21:08:18 +0000 http://www.theequitykicker.com/2009/05/17/the-customer-development-model/#comment-5275 Nic, you've probably already seen it, but if not check out Steves book Four Steps to the Epiphany: <a href="http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705" rel="nofollow">http://www.amazon.com/Four-Steps-Epiphany-Steve...</a><br><br>Great book. No-one would set out to build a product without a "product development methodology" - its too risky! Yet acquiring customers is still a bit 'black magic' (not the terrible chocolates!). Steve describes a process for customer development (figuring out what customers want). So, while I don't want to sound too evangelistic... I really think anyone involved in startups should check this book out! As a guy who loves processes, its great to have structure around the problem of product market fit! I believe this book was requred reading at IMVU. <br><br>Its the GOF (<a href="http://en.wikipedia.org/wiki/Design_Patterns_%28book" rel="nofollow">http://en.wikipedia.org/wiki/Design_Patterns_(book</a>)) for customers.<br><br>Check out Steves blog (<a href="http://steveblank.com/" rel="nofollow">http://steveblank.com/</a>) too. <br><br>Matt Nic, you've probably already seen it, but if not check out Steves book Four Steps to the Epiphany: http://www.amazon.com/Four-Steps-Epiphany-Steve…

Great book. No-one would set out to build a product without a “product development methodology” – its too risky! Yet acquiring customers is still a bit 'black magic' (not the terrible chocolates!). Steve describes a process for customer development (figuring out what customers want). So, while I don't want to sound too evangelistic… I really think anyone involved in startups should check this book out! As a guy who loves processes, its great to have structure around the problem of product market fit! I believe this book was requred reading at IMVU.

Its the GOF (http://en.wikipedia.org/wiki/Design_Patterns_(book)) for customers.

Check out Steves blog (http://steveblank.com/) too.

Matt

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