The Customer Development Model

I first came across to Eric Ries’s excellent StartupLessonsLearned blog when I wrote about fear slowing execution last week, and then on Thursday Jussi Laakkonen of Finish startup Everyplay was enthusing about Eric’s model of putting the customer at the centre of the development process, so I went back and took another look at Eric’s blog this evening, and found this presentation on the subject.

The key point is on slide 2 – which is that “More startups Fail from a Lack of Customers than from a Failure of Product Development” – ergo get something in their hands as soon as possible and start building their feedback into the product.  Eric’s belief is that this is very difficult with traditional waterfall and even agile developmennt methodologies.