Research – readers will pay for online news

By May 12, 2009Content, News

I’m always a bit wary about research like this as so much depends upon the questions asked, but nonetheless this makes good reading for those in the news industry:

Some good news today for publishers now considering a paidcontent strategy – consumers have a willingness of 62 percent on paying for general news online, according to a PwC study with World Association of Newspapers.

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Specifically, respondents said they would pay the equivalent of between €16 and €32 a month for news on paper, and between €6 and €12 for news online or on mobile. In fact, those aged under 50 are more likely to pay than elder people.