Comments on: A debate on the prospects for internet display advertising http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: brisbourne http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-7286 brisbourne Fri, 14 May 2010 16:35:45 +0000 http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-7286 'ads are always going to be out there, so isn't it better to be shown ones that you're interested in?' - couldn't agree more. The idea freaks some people out though. 'ads are always going to be out there, so isn't it better to be shown ones that you're interested in?' – couldn't agree more. The idea freaks some people out though.

]]> By: Jason http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-7285 Jason Fri, 14 May 2010 04:39:01 +0000 http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-7285 You raise some interesting points, indeed. This article got me thinking about the importance of relevancy… especially when it comes to displaying ads. IFor the most part, ads are always going to be out there, so isn’t better to be shown ones that you’re interested in? A strategy such as <a href="http://www.adroll.com" rel="nofollow">retargeting</a> does just that. Visitors who are interested in your product come to your site and look around. But what happens when they leave without completing a purchase? Retargeting displays your banners on future sites for those visitors as they surf the web. It’s a great way to keep visitors engaged. You raise some interesting points, indeed. This article got me thinking about the importance of relevancy… especially when it comes to displaying ads. IFor the most part, ads are always going to be out there, so isn’t better to be shown ones that you’re interested in? A strategy such as retargeting does just that. Visitors who are interested in your product come to your site and look around. But what happens when they leave without completing a purchase? Retargeting displays your banners on future sites for those visitors as they surf the web. It’s a great way to keep visitors engaged.

]]> By: Jason http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-11892 Jason Thu, 13 May 2010 23:38:00 +0000 http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-11892 You raise some interesting points, indeed. This article got me thinking about the importance of relevancy… especially when it comes to displaying ads. IFor the most part, ads are always going to be out there, so isn’t better to be shown ones that you’re interested in? A strategy such as <a href="http://www.adroll.com" rel="nofollow">retargeting</a> does just that. Visitors who are interested in your product come to your site and look around. But what happens when they leave without completing a purchase? Retargeting displays your banners on future sites for those visitors as they surf the web. It’s a great way to keep visitors engaged. You raise some interesting points, indeed. This article got me thinking about the importance of relevancy… especially when it comes to displaying ads. IFor the most part, ads are always going to be out there, so isn’t better to be shown ones that you’re interested in? A strategy such as retargeting does just that. Visitors who are interested in your product come to your site and look around. But what happens when they leave without completing a purchase? Retargeting displays your banners on future sites for those visitors as they surf the web. It’s a great way to keep visitors engaged.

]]> By: Freeconomics - maybe people will start paying for things | The Equity Kicker http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-4898 Freeconomics - maybe people will start paying for things | The Equity Kicker Tue, 31 Mar 2009 11:50:33 +0000 http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-4898 [...] A debate on the prospects for internet display advertising [...] [...] A debate on the prospects for internet display advertising [...]

]]> By: brisbourne http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-6410 brisbourne Tue, 31 Mar 2009 01:19:37 +0000 http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-6410 Thanks Stephen<br><br>The challenge with that line of argument is that I think the average user would rather see no adverts. That leaves website owners having to trade off monetisation against the user experience. Magazines and TV stations have been doing this for years, but I think we have yet to find the right balance on the web. Thanks Stephen

The challenge with that line of argument is that I think the average user would rather see no adverts. That leaves website owners having to trade off monetisation against the user experience. Magazines and TV stations have been doing this for years, but I think we have yet to find the right balance on the web.

]]> By: Stephen Tompkins http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-6409 Stephen Tompkins Mon, 30 Mar 2009 22:45:26 +0000 http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-6409 Hi Nic -<br><br>Great post.<br><br>I think part of the problem lies in the layout. It seems like ads were haphazardly placed on websites to mimic their partners offline. Just look at the placement on Facebook they keep adjusting the model but seemingly taking steps backwards in user experience. Would it not be wise at this juncture for someone to rethink the whole schematic? And see if they could garner some more valuable inventory by placing them where users would like them instead of in left over space hoping to gain revenue. Hi Nic -

Great post.

I think part of the problem lies in the layout. It seems like ads were haphazardly placed on websites to mimic their partners offline. Just look at the placement on Facebook they keep adjusting the model but seemingly taking steps backwards in user experience. Would it not be wise at this juncture for someone to rethink the whole schematic? And see if they could garner some more valuable inventory by placing them where users would like them instead of in left over space hoping to gain revenue.

]]> By: brisbourne http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-6408 brisbourne Mon, 30 Mar 2009 21:29:38 +0000 http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-6408 Thanks Alan - you make a good point - having a good exit is a poor definition for 'winner'<br><br>Nic Brisbourne, Partner DFJ Esprit Thanks Alan – you make a good point – having a good exit is a poor definition for 'winner'

Nic Brisbourne, Partner DFJ Esprit

]]> By: brisbourne http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-4896 brisbourne Mon, 30 Mar 2009 19:19:37 +0000 http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-4896 Thanks Stephen<br><br>The challenge with that line of argument is that I think the average user would rather see no adverts. That leaves website owners having to trade off monetisation against the user experience. Magazines and TV stations have been doing this for years, but I think we have yet to find the right balance on the web. Thanks Stephen

The challenge with that line of argument is that I think the average user would rather see no adverts. That leaves website owners having to trade off monetisation against the user experience. Magazines and TV stations have been doing this for years, but I think we have yet to find the right balance on the web.

]]> By: Stephen Tompkins http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-4895 Stephen Tompkins Mon, 30 Mar 2009 16:45:26 +0000 http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-4895 Hi Nic -<br><br>Great post.<br><br>I think part of the problem lies in the layout. It seems like ads were haphazardly placed on websites to mimic their partners offline. Just look at the placement on Facebook they keep adjusting the model but seemingly taking steps backwards in user experience. Would it not be wise at this juncture for someone to rethink the whole schematic? And see if they could garner some more valuable inventory by placing them where users would like them instead of in left over space hoping to gain revenue. Hi Nic -

Great post.

I think part of the problem lies in the layout. It seems like ads were haphazardly placed on websites to mimic their partners offline. Just look at the placement on Facebook they keep adjusting the model but seemingly taking steps backwards in user experience. Would it not be wise at this juncture for someone to rethink the whole schematic? And see if they could garner some more valuable inventory by placing them where users would like them instead of in left over space hoping to gain revenue.

]]> By: brisbourne http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-4893 brisbourne Mon, 30 Mar 2009 15:29:38 +0000 http://www.theequitykicker.com/2009/03/30/a-debate-on-the-prospects-for-internet-display-advertising/#comment-4893 Thanks Alan - you make a good point - having a good exit is a poor definition for 'winner'<br><br>Nic Brisbourne, Partner DFJ Esprit Thanks Alan – you make a good point – having a good exit is a poor definition for 'winner'

Nic Brisbourne, Partner DFJ Esprit

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