Comments on: Mobile display advertising market is still small

By: brisbourne

brisbourne — Fri, 07 Aug 2009 12:52:12 +0000

Ringback ads are an interesting idea, and you are right there is more innovation to come in this space, but it will take time to make a difference to these numbers.

By: brisbourne

brisbourne — Fri, 07 Aug 2009 06:52:12 +0000

Ringback ads are an interesting idea, and you are right there is more innovation to come in this space, but it will take time to make a difference to these numbers.

By: colinbarnes

colinbarnes — Thu, 06 Aug 2009 16:48:02 +0000

Hi Nic, interesting view but I think your discounting the potential of innovation. For example, ring back advertising has the potential to deliver targeted, relevant content to users in a space that is unobtrusive and presently completely unused.

Personally, I'm fed up of listening to those too monotonous tones, something more interesting and relevant would interest me ( with perhaps the potential for a few free minutes on my phone bill?)

By: brisbourne

brisbourne — Thu, 26 Mar 2009 11:30:39 +0000

Thanks James. That is certainly a pretty big campaign from Landrover, and if there are many more like that these forecasts could turn out to be overly pessimistic.

By: jamescoops

jamescoops — Thu, 26 Mar 2009 10:30:25 +0000

It is true that the big pureplay successes on mobile (e.g. mobile game town in Japan or flirtomatic in UK, US, Europe) do seem to have some kind of consumer-payments driven revenue stream ($200m in the case of mobile game town).

However, it's still early days for mobile advertising – which hardly existed three years ago. Landrover has just announced a massive $1m campaign on admob based on direct-response (brochures, test drives etc). Also once verticals like travel and finance start moving into mobile this will open up a new range of affiliate advertising revenues.

Mocospace in the US claims to be doing $millions in annual mobile advertising revenues and there are new ad mangement platforms emerging e.g. ad marvel, ring ring media's publisher paltform which can dramatically increase inventory optimization and mobile ad revenues.