Comments on: Realtime search and shared data services come together? http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: On realtime, search, tagging and structuring the cacophony | Unstructured Thoughts by Taylor Davidson http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-4978 On realtime, search, tagging and structuring the cacophony | Unstructured Thoughts by Taylor Davidson Wed, 08 Apr 2009 10:13:52 +0000 http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-4978 [...] Brisbourne, Realtime search and shared data services come together?, my comment: The interesting bit you point out is the persistence of presence, the ability to link [...] [...] Brisbourne, Realtime search and shared data services come together?, my comment: The interesting bit you point out is the persistence of presence, the ability to link [...]

]]> By: Taylor Davidson http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-6280 Taylor Davidson Wed, 25 Mar 2009 01:15:43 +0000 http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-6280 The interesting bit you point out is the persistence of presence, the ability to link actions together by a specific individual over a period of time to get a more reasonable and true look into their intent. Browsing history and cookies were just a start; Twitter and Facebook (and blogs, and delicious, and any site where we create and curate content) helps to piece together the story, but as <a href="http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-7462285" rel="nofollow">Iain</a> points out, the next step will be tools based on the VRM philosophy that will provide the reasons (and incentives) for people to provide a clearer view into their actions. Right now we hide our intent in varying degrees of plain sight, but I'd hazard a guess that we'd change our behavior if we could see the value. The interesting bit you point out is the persistence of presence, the ability to link actions together by a specific individual over a period of time to get a more reasonable and true look into their intent. Browsing history and cookies were just a start; Twitter and Facebook (and blogs, and delicious, and any site where we create and curate content) helps to piece together the story, but as Iain points out, the next step will be tools based on the VRM philosophy that will provide the reasons (and incentives) for people to provide a clearer view into their actions. Right now we hide our intent in varying degrees of plain sight, but I'd hazard a guess that we'd change our behavior if we could see the value.

]]> By: Taylor Davidson http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-4833 Taylor Davidson Tue, 24 Mar 2009 19:15:43 +0000 http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-4833 The interesting bit you point out is the persistence of presence, the ability to link actions together by a specific individual over a period of time to get a more reasonable and true look into their intent. Browsing history and cookies were just a start; Twitter and Facebook (and blogs, and delicious, and any site where we create and curate content) helps to piece together the story, but as <a href="http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-7462285" rel="nofollow">Iain</a> points out, the next step will be tools based on the VRM philosophy that will provide the reasons (and incentives) for people to provide a clearer view into their actions. Right now we hide our intent in varying degrees of plain sight, but I'd hazard a guess that we'd change our behavior if we could see the value. The interesting bit you point out is the persistence of presence, the ability to link actions together by a specific individual over a period of time to get a more reasonable and true look into their intent. Browsing history and cookies were just a start; Twitter and Facebook (and blogs, and delicious, and any site where we create and curate content) helps to piece together the story, but as Iain points out, the next step will be tools based on the VRM philosophy that will provide the reasons (and incentives) for people to provide a clearer view into their actions. Right now we hide our intent in varying degrees of plain sight, but I'd hazard a guess that we'd change our behavior if we could see the value.

]]> By: Iain Henderson http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-4828 Iain Henderson Tue, 24 Mar 2009 05:21:21 +0000 http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-4828 Hi Nic, yes in VRM world we are investigating/ building around precisely that scenario. The working terminology is 'volunteeered personal information', i.e. that which the individual generates in going about their various buying processes and which is currently lost to all parties. It has nowhere to go at present as to be realised it would have to sit behind someone else's terms and conditions; in short we are building the tools (tech and standard agreements) that enable individuals to make that information available under their control. We have one proof of concept up and running which shows 'VPI' flowing from an individual into a real CRM system; the tech is the easy bit - agreements and deployment take a bit more organising.<br><br>If an individual can very clearly articulate and share their buying intentions and the various facets of that then yes I think there will be a market for that. Hi Nic, yes in VRM world we are investigating/ building around precisely that scenario. The working terminology is 'volunteeered personal information', i.e. that which the individual generates in going about their various buying processes and which is currently lost to all parties. It has nowhere to go at present as to be realised it would have to sit behind someone else's terms and conditions; in short we are building the tools (tech and standard agreements) that enable individuals to make that information available under their control. We have one proof of concept up and running which shows 'VPI' flowing from an individual into a real CRM system; the tech is the easy bit – agreements and deployment take a bit more organising.

If an individual can very clearly articulate and share their buying intentions and the various facets of that then yes I think there will be a market for that.

]]> By: Pete Ward http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-4827 Pete Ward Mon, 23 Mar 2009 20:11:13 +0000 http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-4827 It's definitely moving in that direction. It doesnt have to be that advanced either though, as consumer facing apps that elicit the right responses from its users and incentivises them to do so, whether it be through social status (ego) or other, will contain the keys to the data that companies will be very interested in. Facebook is already moving that way with their "like" extension as that certainly creates a database or interests or intensions that can be mined / targeted and therefore commercialized. It will be interesting to see this play out versus privacy concerns, particularly when you add location and time to the equation. It's definitely moving in that direction. It doesnt have to be that advanced either though, as consumer facing apps that elicit the right responses from its users and incentivises them to do so, whether it be through social status (ego) or other, will contain the keys to the data that companies will be very interested in. Facebook is already moving that way with their “like” extension as that certainly creates a database or interests or intensions that can be mined / targeted and therefore commercialized. It will be interesting to see this play out versus privacy concerns, particularly when you add location and time to the equation.

]]> By: TCP (Travis Parsons) http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-4825 TCP (Travis Parsons) Mon, 23 Mar 2009 13:05:05 +0000 http://www.theequitykicker.com/2009/03/23/realtime-search-and-shared-data-services-come-together/#comment-4825 social crm, researching products together: all types of things can be done with real-time search http://tinyurl.com/cuhcjc social crm, researching products together: all types of things can be done with real-time search http://tinyurl.com/cuhcjc

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