Comments on: Enterprise2.0 – McKinsey reports it is starting to work http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sharepoint som Enterprise2.0-platform — blog.arildslund.com http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-5238 Sharepoint som Enterprise2.0-platform — blog.arildslund.com Sat, 09 May 2009 21:31:05 +0000 http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-5238 [...] Enterprise 2.0: It’s About Sharing, Not Technology Enterprise2.0 - McKinsey reports it is starting to work SharePoint 2007: Gateway Drug to Enterprise Social Tools Sharepoint and Enterprise 2.0: The good, [...] [...] Enterprise 2.0: It’s About Sharing, Not Technology Enterprise2.0 – McKinsey reports it is starting to work SharePoint 2007: Gateway Drug to Enterprise Social Tools Sharepoint and Enterprise 2.0: The good, [...]

]]> By: PaulSweeney http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-4522 PaulSweeney Thu, 26 Feb 2009 16:40:07 +0000 http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-4522 For me, as Twitter is almost the bellweather of Social Media Retail (man on the street), GetSatisfaction is for me the Bellweather of E2.0 (surprise). And they still "have to crack it", IMHO. But is the business model innovation there that is compelling, not the technology, as you point out. For me, as Twitter is almost the bellweather of Social Media Retail (man on the street), GetSatisfaction is for me the Bellweather of E2.0 (surprise). And they still "have to crack it", IMHO. But is the business model innovation there that is compelling, not the technology, as you point out.

]]> By: PaulSweeney http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-11809 PaulSweeney Thu, 26 Feb 2009 16:40:00 +0000 http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-11809 For me, as Twitter is almost the bellweather of Social Media Retail (man on the street), GetSatisfaction is for me the Bellweather of E2.0 (surprise). And they still "have to crack it", IMHO. But is the business model innovation there that is compelling, not the technology, as you point out. For me, as Twitter is almost the bellweather of Social Media Retail (man on the street), GetSatisfaction is for me the Bellweather of E2.0 (surprise). And they still "have to crack it", IMHO. But is the business model innovation there that is compelling, not the technology, as you point out.

]]> By: Alekkus http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-4485 Alekkus Sat, 21 Feb 2009 05:07:32 +0000 http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-4485 I strongly stand by point 4: Appeal to the participants’ egos and needs—not just their wallets; this is analogous to The Pain and Pleasure Principle. People are largely motivated by avoiding pain or seeking pleasure. Hence, if your site offers services that help your users achieve either of those, you should have substantial success. However, there’s always a gap between your assumption and the reality. Many startups don’t understand why their “engaging” site did not pick up. Well, they just have to accept the fact that their definition of “engagement” is just not relevant to their users. I strongly stand by point 4:
Appeal to the participants’ egos and needs—not just their wallets; this is analogous to The Pain and Pleasure Principle. People are largely motivated by avoiding pain or seeking pleasure. Hence, if your site offers services that help your users achieve either of those, you should have substantial success.

However, there’s always a gap between your assumption and the reality. Many startups don’t understand why their “engaging” site did not pick up. Well, they just have to accept the fact that their definition of “engagement” is just not relevant to their users.

]]> By: Alekkus http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-11808 Alekkus Sat, 21 Feb 2009 05:07:00 +0000 http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-11808 I strongly stand by point 4: Appeal to the participants’ egos and needs—not just their wallets; this is analogous to The Pain and Pleasure Principle. People are largely motivated by avoiding pain or seeking pleasure. Hence, if your site offers services that help your users achieve either of those, you should have substantial success. However, there’s always a gap between your assumption and the reality. Many startups don’t understand why their “engaging” site did not pick up. Well, they just have to accept the fact that their definition of “engagement” is just not relevant to their users. I strongly stand by point 4:
Appeal to the participants’ egos and needs—not just their wallets; this is analogous to The Pain and Pleasure Principle. People are largely motivated by avoiding pain or seeking pleasure. Hence, if your site offers services that help your users achieve either of those, you should have substantial success.

However, there’s always a gap between your assumption and the reality. Many startups don’t understand why their “engaging” site did not pick up. Well, they just have to accept the fact that their definition of “engagement” is just not relevant to their users.

]]> By: The market for attention is more valuable than the market for consumption. | Unstructured Thoughts by Taylor Davidson http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-4480 The market for attention is more valuable than the market for consumption. | Unstructured Thoughts by Taylor Davidson Fri, 20 Feb 2009 13:43:52 +0000 http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-4480 [...] Patrick and Nic Brisbourne both picked up on McKinsey’s recent report, Six ways to make Web 2.0 [...] [...] Patrick and Nic Brisbourne both picked up on McKinsey’s recent report, Six ways to make Web 2.0 [...]

]]> By: brisbourne http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-6340 brisbourne Fri, 20 Feb 2009 13:39:11 +0000 http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-6340 Hi Taylor - I agree that the $1bn implies a lower impact than thse tecnologies are having, but it remains the market opportunity for vendors in this space. <br><br>As with consumer social media the attention far outsrips the money. Hi Taylor – I agree that the $1bn implies a lower impact than thse tecnologies are having, but it remains the market opportunity for vendors in this space.

As with consumer social media the attention far outsrips the money.

]]> By: Taylor Davidson http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-6339 Taylor Davidson Fri, 20 Feb 2009 08:01:08 +0000 http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-6339 Nic, the market size estimate really jumped out at me. While spending may be only USD $1 billion, the value of the time invested by employees in using these web tools (for personal, official corporate and informal corporate use) must be far, far larger. Adoption (and moreso, attention) have far outstripped spending.<br><br>And that shift may have a far larger impact on companies than the levels of spending might suggest.<br><br>Thus I wonder if instead of "15% annual growth" in revenues we'll some other, much more drastic shift in either 1) spending on web apps or 2) significant decrease in spending on the services they empower or replace. Nic, the market size estimate really jumped out at me. While spending may be only USD $1 billion, the value of the time invested by employees in using these web tools (for personal, official corporate and informal corporate use) must be far, far larger. Adoption (and moreso, attention) have far outstripped spending.

And that shift may have a far larger impact on companies than the levels of spending might suggest.

Thus I wonder if instead of “15% annual growth” in revenues we'll some other, much more drastic shift in either 1) spending on web apps or 2) significant decrease in spending on the services they empower or replace.

]]> By: brisbourne http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-4477 brisbourne Fri, 20 Feb 2009 06:39:11 +0000 http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-4477 Hi Taylor - I agree that the $1bn implies a lower impact than thse tecnologies are having, but it remains the market opportunity for vendors in this space. <br><br>As with consumer social media the attention far outsrips the money. Hi Taylor – I agree that the $1bn implies a lower impact than thse tecnologies are having, but it remains the market opportunity for vendors in this space.

As with consumer social media the attention far outsrips the money.

]]> By: Taylor Davidson http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-4475 Taylor Davidson Fri, 20 Feb 2009 01:01:08 +0000 http://www.theequitykicker.com/2009/02/19/enterprise20-mckinsey-reports-it-is-starting-to-work/#comment-4475 Nic, the market size estimate really jumped out at me. While spending may be only USD $1 billion, the value of the time invested by employees in using these web tools (for personal, official corporate and informal corporate use) must be far, far larger. Adoption (and moreso, attention) have far outstripped spending.<br><br>And that shift may have a far larger impact on companies than the levels of spending might suggest.<br><br>Thus I wonder if instead of "15% annual growth" in revenues we'll some other, much more drastic shift in either 1) spending on web apps or 2) significant decrease in spending on the services they empower or replace. Nic, the market size estimate really jumped out at me. While spending may be only USD $1 billion, the value of the time invested by employees in using these web tools (for personal, official corporate and informal corporate use) must be far, far larger. Adoption (and moreso, attention) have far outstripped spending.

And that shift may have a far larger impact on companies than the levels of spending might suggest.

Thus I wonder if instead of “15% annual growth” in revenues we'll some other, much more drastic shift in either 1) spending on web apps or 2) significant decrease in spending on the services they empower or replace.

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