Comments on: The social media bandwagon continues http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Campbell Scott http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-6494 Campbell Scott Fri, 09 Jan 2009 23:44:58 +0000 http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-6494 Nic and Tim - The Forrester trends are very interesting, most specifically the significant growth in spectators and the reduction in "inactives". If we consider this as a product adoption curve, the spectators will start commenting, the commentators will create etc. Then we have the very exciting situation when everyone is conversing. <br><br>Once businesses and brands start to engage with their customers in this way - we have a new and open way of doing business. <br><br>PS. We've launched public beta of IGOpeople. <a href="http://www.igopeople.com" rel="nofollow">www.igopeople.com</a> Nic and Tim – The Forrester trends are very interesting, most specifically the significant growth in spectators and the reduction in “inactives”. If we consider this as a product adoption curve, the spectators will start commenting, the commentators will create etc. Then we have the very exciting situation when everyone is conversing.

Once businesses and brands start to engage with their customers in this way – we have a new and open way of doing business.

PS. We've launched public beta of IGOpeople. http://www.igopeople.com

]]> By: James Penman http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-6493 James Penman Fri, 09 Jan 2009 18:56:58 +0000 http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-6493 Interesting comments to the post. When writing fiction, the golden rule is 'show, don't tell'. Internet advertising (or put differently 'new forms of engagement') could learn a lot from that, especially the travel sector. Interesting comments to the post. When writing fiction, the golden rule is 'show, don't tell'. Internet advertising (or put differently 'new forms of engagement') could learn a lot from that, especially the travel sector.

]]> By: Campbell Scott http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-4220 Campbell Scott Fri, 09 Jan 2009 16:44:58 +0000 http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-4220 Nic and Tim - The Forrester trends are very interesting, most specifically the significant growth in spectators and the reduction in "inactives". If we consider this as a product adoption curve, the spectators will start commenting, the commentators will create etc. Then we have the very exciting situation when everyone is conversing. <br><br>Once businesses and brands start to engage with their customers in this way - we have a new and open way of doing business. <br><br>PS. We've launched public beta of IGOpeople. <a href="http://www.igopeople.com" rel="nofollow">www.igopeople.com</a> Nic and Tim – The Forrester trends are very interesting, most specifically the significant growth in spectators and the reduction in “inactives”. If we consider this as a product adoption curve, the spectators will start commenting, the commentators will create etc. Then we have the very exciting situation when everyone is conversing.

Once businesses and brands start to engage with their customers in this way – we have a new and open way of doing business.

PS. We've launched public beta of IGOpeople. http://www.igopeople.com

]]> By: James Penman http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-4219 James Penman Fri, 09 Jan 2009 11:56:58 +0000 http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-4219 Interesting comments to the post. When writing fiction, the golden rule is 'show, don't tell'. Internet advertising (or put differently 'new forms of engagement') could learn a lot from that, especially the travel sector. Interesting comments to the post. When writing fiction, the golden rule is 'show, don't tell'. Internet advertising (or put differently 'new forms of engagement') could learn a lot from that, especially the travel sector.

]]> By: Ted Shelton http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-11765 Ted Shelton Fri, 09 Jan 2009 09:39:00 +0000 http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-11765 Hi Nic! Thanks for visiting my blog. Value creation and value destruction go hand in hand. The FT had a great line yesterday about advertising -- "...whether this year's advertising market will be very bad, dismal, or catastrophic." I have to admit I sort of hope it is catastrophic. The market needs to shake out the businesses with "no purpose" (in the words of David Cushman on his blog -- http://fasterfuture.blogspot.com/2009/01/whos-afraid-of-2009.html ) and I think this one-way flogging of products in markets that we call advertising will be one of the first to go, along with businesses that insist upon relying upon advertising. Look for example at your own page -- what is the difference between the box on the upper left -- flogging love films -- and the box on the lower right -- telling me what you are reading? One is just clutter (why would I be interested in love films, the ad doesn't tell me). The other is about enhancing the engagement between the two of us -- I could very well be interested in reading the books you are reading since I am interested in what you write. Since I now risk writing a longer comment than your post, I will stop :-) looking forward to reading more of your posts now that I have discovered you. Best, Ted Shelton (p.s. your facebook connect registration link isn't working) Hi Nic! Thanks for visiting my blog. Value creation and value destruction go hand in hand. The FT had a great line yesterday about advertising — “…whether this year’s advertising market will be very bad, dismal, or catastrophic.” I have to admit I sort of hope it is catastrophic. The market needs to shake out the businesses with “no purpose” (in the words of David Cushman on his blog — http://fasterfuture.blogspot.com/2009/01/whos-afraid-of-2009.html ) and I think this one-way flogging of products in markets that we call advertising will be one of the first to go, along with businesses that insist upon relying upon advertising. Look for example at your own page — what is the difference between the box on the upper left — flogging love films — and the box on the lower right — telling me what you are reading? One is just clutter (why would I be interested in love films, the ad doesn’t tell me). The other is about enhancing the engagement between the two of us — I could very well be interested in reading the books you are reading since I am interested in what you write.

Since I now risk writing a longer comment than your post, I will stop :-) looking forward to reading more of your posts now that I have discovered you. Best, Ted Shelton (p.s. your facebook connect registration link isn’t working)

]]> By: brisbourne http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-11766 brisbourne Fri, 09 Jan 2009 09:18:00 +0000 http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-11766 Thanks David, and apologies for the comment validation problem. It came to me for approval, but clearly didn't tell you. There is something up with my Disqus account - I will get to it. Whilst I don't think the current forms of internet advertising are going to die any time soon I do think they might start to grow much more slowly, or maybe even not at all, as dollars divert to forms of engagement that deliver more value. So I think we are largely on the same page. The interesting question for me is where the scalable product opportunities emerge. Thanks David, and apologies for the comment validation problem. It came to me for approval, but clearly didn’t tell you. There is something up with my Disqus account – I will get to it.

Whilst I don’t think the current forms of internet advertising are going to die any time soon I do think they might start to grow much more slowly, or maybe even not at all, as dollars divert to forms of engagement that deliver more value. So I think we are largely on the same page.

The interesting question for me is where the scalable product opportunities emerge.

]]> By: tshelton http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-4217 tshelton Fri, 09 Jan 2009 07:43:14 +0000 http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-4217 Hi Nic! Thanks for visiting my blog. Value creation and value destruction go hand in hand. The FT had a great line yesterday about advertising -- "...whether this year's advertising market will be very bad, dismal, or catastrophic." I have to admit I sort of hope it is catastrophic. The market needs to shake out the businesses with "no purpose" (in the words of David Cushman on his blog -- <a href="http://fasterfuture.blogspot.com/2009/01/whos-afraid-of-2009.html" rel="nofollow">http://fasterfuture.blogspot.com/2009/01/whos-a...</a> ) and I think this one-way flogging of products in markets that we call advertising will be one of the first to go, along with businesses that insist upon relying upon advertising. Look for example at your own page -- what is the difference between the box on the upper left -- flogging love films -- and the box on the lower right -- telling me what you are reading? One is just clutter (why would I be interested in love films, the ad doesn't tell me). The other is about enhancing the engagement between the two of us -- I could very well be interested in reading the books you are reading since I am interested in what you write.<br><br>Sorry if this is posting a second time - have been having trouble with your comment user validation system Hi Nic! Thanks for visiting my blog. Value creation and value destruction go hand in hand. The FT had a great line yesterday about advertising — “…whether this year's advertising market will be very bad, dismal, or catastrophic.” I have to admit I sort of hope it is catastrophic. The market needs to shake out the businesses with “no purpose” (in the words of David Cushman on his blog — http://fasterfuture.blogspot.com/2009/01/whos-a… ) and I think this one-way flogging of products in markets that we call advertising will be one of the first to go, along with businesses that insist upon relying upon advertising. Look for example at your own page — what is the difference between the box on the upper left — flogging love films — and the box on the lower right — telling me what you are reading? One is just clutter (why would I be interested in love films, the ad doesn't tell me). The other is about enhancing the engagement between the two of us — I could very well be interested in reading the books you are reading since I am interested in what you write.

Sorry if this is posting a second time – have been having trouble with your comment user validation system

]]> By: brisbourne (Nic Brisbourne) http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-4656 brisbourne (Nic Brisbourne) Thu, 08 Jan 2009 11:12:18 +0000 http://www.theequitykicker.com/2009/01/08/the-social-media-bandwagon-continues/#comment-4656 New blog entry: The social media bandwagon continues http://tinyurl.com/8s3lxk New blog entry: The social media bandwagon continues http://tinyurl.com/8s3lxk

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