Comments on: State of the nation on social networks

By: nic

nic — Tue, 18 Nov 2008 18:42:20 +0000

James – niche socnets do monetise better, you are right. To generalise on Henry’s comment – anything non-comms will generally monetise better, of which niche socnets focused around an interest area are a good example.

By: James Penman

James Penman — Tue, 18 Nov 2008 10:50:38 +0000

Nic – what about social networks working in a specific vertical like WAYN. Easier to monetise?

By: Henry

Henry — Tue, 18 Nov 2008 10:46:30 +0000

I agree. The more effective the communication tool the less useful it is for advertising as people are focused on their own communications. MySpace/Bebo are more about sharing “produced”content than Facebook, which why they are probably marginally more effective for advertisers.

By: nic

nic — Tue, 18 Nov 2008 01:27:37 +0000

Ah, good thought Alan, it might be because it is where friends are, and because you don’t need to bother with an address book.

By: alan p

alan p — Tue, 18 Nov 2008 01:14:08 +0000

It’ll be like email, the web 1.0 comms system – huge traffic, has to be run as part of a bigger service. I doubt SocNets are technically faster than email though, I suspect its where friends are, so more likely to get a quicker response.