Comments on: Make your product ‘remarkable’ http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Alex http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-3669 Alex Fri, 24 Oct 2008 16:10:16 +0000 http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-3669 Thanks for the link. It's a thesis that certainly has real validity when determining what opportunities to pursue. Attention to these underlying metaphors may reduce the risk of failure - but I'm not sure it does much to help understand why some products succeed beyond expectations. Entrepreneurs aren't interested in doing OK. Rightly or wrongly they want to outperform the market - and their investors urge them to do so. In this context, it is essential, not preferable, to deliver a product that goes the extra mile. Thanks for the link. It’s a thesis that certainly has real validity when determining what opportunities to pursue. Attention to these underlying metaphors may reduce the risk of failure – but I’m not sure it does much to help understand why some products succeed beyond expectations.

Entrepreneurs aren’t interested in doing OK. Rightly or wrongly they want to outperform the market – and their investors urge them to do so. In this context, it is essential, not preferable, to deliver a product that goes the extra mile.

]]> By: Alex http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-11651 Alex Fri, 24 Oct 2008 16:10:00 +0000 http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-11651 Thanks for the link. It's a thesis that certainly has real validity when determining what opportunities to pursue. Attention to these underlying metaphors may reduce the risk of failure - but I'm not sure it does much to help understand why some products succeed beyond expectations. Entrepreneurs aren't interested in doing OK. Rightly or wrongly they want to outperform the market - and their investors urge them to do so. In this context, it is essential, not preferable, to deliver a product that goes the extra mile. Thanks for the link. It’s a thesis that certainly has real validity when determining what opportunities to pursue. Attention to these underlying metaphors may reduce the risk of failure – but I’m not sure it does much to help understand why some products succeed beyond expectations.

Entrepreneurs aren’t interested in doing OK. Rightly or wrongly they want to outperform the market – and their investors urge them to do so. In this context, it is essential, not preferable, to deliver a product that goes the extra mile.

]]> By: rhhfla http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-3668 rhhfla Fri, 24 Oct 2008 14:58:11 +0000 http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-3668 For a more profound understanding of customer need, this post may help http://sophisticatedfinance.typepad.com/sophisticated_finance/2008/06/understanding-the-customer.html For a more profound understanding of customer need, this post may help http://sophisticatedfinance.typepad.com/sophisticated_finance/2008/06/understanding-the-customer.html

]]> By: rhhfla http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-11650 rhhfla Fri, 24 Oct 2008 14:58:00 +0000 http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-11650 For a more profound understanding of customer need, this post may help http://sophisticatedfinance.typepad.com/sophisticated_finance/2008/06/understanding-the-customer.html For a more profound understanding of customer need, this post may help http://sophisticatedfinance.typepad.com/sophisticated_finance/2008/06/understanding-the-customer.html

]]> By: nic http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-3662 nic Fri, 24 Oct 2008 14:12:41 +0000 http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-3662 rhhfla - I agree that ultimately you need to serve a customer need and sometimes simply asking customers what they want can be enough. Increasingly it isn't though, as Alex points out. Seth Godin says the same thing, if memory serves me right the way he puts it is that soliciting customer opinion is pointless because you can't trust what they say. rhhfla – I agree that ultimately you need to serve a customer need and sometimes simply asking customers what they want can be enough. Increasingly it isn’t though, as Alex points out. Seth Godin says the same thing, if memory serves me right the way he puts it is that soliciting customer opinion is pointless because you can’t trust what they say.

]]> By: nic http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-11648 nic Fri, 24 Oct 2008 14:12:00 +0000 http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-11648 rhhfla - I agree that ultimately you need to serve a customer need and sometimes simply asking customers what they want can be enough. Increasingly it isn't though, as Alex points out. Seth Godin says the same thing, if memory serves me right the way he puts it is that soliciting customer opinion is pointless because you can't trust what they say. rhhfla – I agree that ultimately you need to serve a customer need and sometimes simply asking customers what they want can be enough. Increasingly it isn’t though, as Alex points out. Seth Godin says the same thing, if memory serves me right the way he puts it is that soliciting customer opinion is pointless because you can’t trust what they say.

]]> By: Alex http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-3661 Alex Fri, 24 Oct 2008 13:22:42 +0000 http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-3661 Rhhfla - I couldn't disagree more. If customer need was the only driver of new products the world would be a depressing place indeed. No-one needs the new Bond movie. Or Alessi corkscrews. Or Prada shoes. They need entertainment, open bottles or dry feet. Any of these can be achieved more simply or more cheaply but the experience wouldn't be the same. A basic need has to be met, for sure, but *how* its met is the key to success. A purple cow product goes beyond the basic need and tries to astonish or delight as well. That's the difference between a good product and a great product. Rhhfla – I couldn’t disagree more.

If customer need was the only driver of new products the world would be a depressing place indeed. No-one needs the new Bond movie. Or Alessi corkscrews. Or Prada shoes. They need entertainment, open bottles or dry feet. Any of these can be achieved more simply or more cheaply but the experience wouldn’t be the same.

A basic need has to be met, for sure, but *how* its met is the key to success. A purple cow product goes beyond the basic need and tries to astonish or delight as well.

That’s the difference between a good product and a great product.

]]> By: Alex http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-11649 Alex Fri, 24 Oct 2008 13:22:00 +0000 http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-11649 Rhhfla - I couldn't disagree more. If customer need was the only driver of new products the world would be a depressing place indeed. No-one needs the new Bond movie. Or Alessi corkscrews. Or Prada shoes. They need entertainment, open bottles or dry feet. Any of these can be achieved more simply or more cheaply but the experience wouldn't be the same. A basic need has to be met, for sure, but *how* its met is the key to success. A purple cow product goes beyond the basic need and tries to astonish or delight as well. That's the difference between a good product and a great product. Rhhfla – I couldn’t disagree more.

If customer need was the only driver of new products the world would be a depressing place indeed. No-one needs the new Bond movie. Or Alessi corkscrews. Or Prada shoes. They need entertainment, open bottles or dry feet. Any of these can be achieved more simply or more cheaply but the experience wouldn’t be the same.

A basic need has to be met, for sure, but *how* its met is the key to success. A purple cow product goes beyond the basic need and tries to astonish or delight as well.

That’s the difference between a good product and a great product.

]]> By: rhhfla http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-3660 rhhfla Fri, 24 Oct 2008 12:58:06 +0000 http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-3660 First time in a long time that you appear to be just wrong. It starts with customer need, from which product features are developed. Excellent example of this point is the new Ford keys where top speed can be adjusted for each key. Parents now have the ability to control teen driving speed. The parent need is what makes the key feature compelling. Adding this feature to Ford cars was the simple part. First time in a long time that you appear to be just wrong. It starts with customer need, from which product features are developed. Excellent example of this point is the new Ford keys where top speed can be adjusted for each key. Parents now have the ability to control teen driving speed. The parent need is what makes the key feature compelling. Adding this feature to Ford cars was the simple part.

]]> By: rhhfla http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-11647 rhhfla Fri, 24 Oct 2008 12:58:00 +0000 http://www.theequitykicker.com/2008/10/24/make-your-product-remarkable/#comment-11647 First time in a long time that you appear to be just wrong. It starts with customer need, from which product features are developed. Excellent example of this point is the new Ford keys where top speed can be adjusted for each key. Parents now have the ability to control teen driving speed. The parent need is what makes the key feature compelling. Adding this feature to Ford cars was the simple part. First time in a long time that you appear to be just wrong. It starts with customer need, from which product features are developed. Excellent example of this point is the new Ford keys where top speed can be adjusted for each key. Parents now have the ability to control teen driving speed. The parent need is what makes the key feature compelling. Adding this feature to Ford cars was the simple part.

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