Sales effectiveness

I just came across a post that Umair wrote guest post on Umair’s blog from August entitled Bringing Sales 2.0 To Life – I’m not really sure if there is a sales 1.0 and sales 2.0 as a lot of his points were as valid 10 years ago as they are today – but his “4 characteristics of world-calss 2.0 sales organisations” are worth repeating:

  • Maximize selling time- remove mundane tasks associated with sales
  • Define a clear sales process focused on high value activities
  • Detail the mechanics of a meaningful conversations
  • Synchronize selling activities with the buying process

In my 8+ years as a VC I’ve mostly been involved with software and new media businesses and these concepts hold true for both those sectors.  Whether you are selling an enterprise CRM system or a run-of-site ad deal these disciplines will improve sales effectiveness.  I would expect the same is also true in other sectors.

Useful resources in this area include the Sales2.0 site, and two startups which Umair points to that offer relevant services; Landslide and InsideView.

  • Hi,

    That post and the one before was written by a friend of Umair’s while he was on holiday.

  • Hi,

    That post and the one before was written by a friend of Umair’s while he was on holiday.

  • nic

    Thanks Simon.

  • nic

    Thanks Simon.

  • Nice post Nic,

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  • Nice post Nic,

    I know that you often write about new Web 2.0 tools. I wanted to share with you a new Saas-model small business tool that just launched at DEMOfall08 called. DocLanding. I thought that you might like it.
    Easy and secure document storage and sharing is never easy. Even big businesses that can usually afford large, expensive document management thorough enterprise software are feeling the squeeze with the economic downturn. DocLanding takes the ease, quality and security of big business enterprise solutions and brings them to small businesses at a small cost. Offered in SaaS model, DocLanding allow individuals and SMBs to centralize, manage, search, and share documents. After scanning/uploading documents, users can electronically file, search, and retrieve information, and share it with anyone, anytime and anywhere. It features annotation tool that redacts sensitive words or phrases, and additional tools for document deskewing and despeckling. Software can also apply watermarks and control viewing and check out privileges.

    If you are interested, please visit http://www.doclanding.com for more information or a free account, with up to 256MB of storage. You can also learn more about DocLanding by visiting our Blog at http://blog.doclanding.com.

    Or if you want, feel free to call me at (402) 965-4360.

    Best Wishes,
    Will