Techdirt this morning has a story about Disney using anonymous quotes from IMDB in ads for it’s movies:
Disney has now been caught trying out a new tactic: using quotes from anonymous internet commenters on IMDB. These “commenters” could be, for example, Disney employees, but go under usernames like “Theedge-4” and “Mjavfc1.”
Maybe I have too much faith in human kind, but won’t people see straight through this?
It seems to me that this is an egregious example of old world thinking in marketing.