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Does Disney think it’s customers are stupid?

By October 8, 2008 8 Comments

Techdirt this morning has a story about Disney using anonymous quotes from IMDB in ads for it’s movies:

Disney has now been caught trying out a new tactic: using quotes from anonymous internet commenters on IMDB. These “commenters” could be, for example, Disney employees, but go under usernames like “Theedge-4” and “Mjavfc1.”

Maybe I have too much faith in human kind, but won’t people see straight through this?

It seems to me that this is an egregious example of old world thinking in marketing.