There are over 23million broadband users in the UK and rising. However, although most of these people use the internet on 40% buy online. This is due to the fact that they find searching a minefield. So many search engines, shopping portals and website make it very confusing and infuriating. Most people like to use the internet but they are not tech savvy.

I think people need a simple way to find what they are looking for and navigate to with in a few clicks. Virtual worlds were created for this reason, but how many of us have a few hours each day to walk around a virtual world like second life. It seems meaningless and with no purpsoe. Sorry 2ndlife fans but i am expressing my honest opinion here.

Lets face it Google reported record profits in the UK last year. Most adspend online goes on search engines.

No one seems to be targeting those 60% of DSL users in the UK who do not buy online.

http://www.mymall.at formerly known as http://www.themall.tv is the first concept that allows advertisers to cost effectively brand themselves and allows users a fast,easy and fun experience via their 3d interface. They do this via a 3d virtual shopping mall that has the best quality of graphics and speed i have ever seen. They recently launched their site with over 500 major brands, 1500 stores in 36 categories hosting over 25 million products…WOW.

Their model is simple…

Having studied them they have a great business model too. They claim each mall holds 5000 stores. They charge at £100 per month rent per store. Peanuts compared to the 4 figure weekly adcampaign by Google Adwords.

Anyway thats £6million per year per mall. They are planning at least 20 malls in different countries and in 12 languages. They have also considered regional malls if the demand is there.

That makes it £6m x 20 = £120m a year.

They are targeting 1 million users in the UK and 4 million in 4 years. Their CPA income should work out to at least £1 per registered user per month. I know my figures and guys… im a size 8. They are expecting 50million users globally in 5 years. That makes my calculation at £50m x 12 months = £600m a year in year 5

so far that is £720m a year.

With ad revenues at £1 per person per month you can add another £600m making a total revenue of £1,320,000,000.00 a year.

Try IPOing that…

That is without their virtual social network income, and their free mobile phone platform said to be better than skype for quality.

They have set this up with no investors, using their own funds, see today’s lancashire evening post article. i interviewed Ishmael Bahadur the Founder and CEO of MyMall, he said he has been to government grant innitiatives, banks they all thought it wasnt possible. So he invested everything he has to get to this point. he quoted ” great minds have always encountered opposition form mediocre minds” a quote originally from Albert EWhy arnt any venture capitlaists or investors looking at this instead of throwing millions at virtua lworlds that all do the same.

sofia panagi now a mymall fan.

There are over 23million broadband users in the UK and rising. However, although most of these people use the internet on 40% buy online. This is due to the fact that they find searching a minefield. So many search engines, shopping portals and website make it very confusing and infuriating. Most people like to use the internet but they are not tech savvy.

I think people need a simple way to find what they are looking for and navigate to with in a few clicks. Virtual worlds were created for this reason, but how many of us have a few hours each day to walk around a virtual world like second life. It seems meaningless and with no purpsoe. Sorry 2ndlife fans but i am expressing my honest opinion here.

Lets face it Google reported record profits in the UK last year. Most adspend online goes on search engines.

No one seems to be targeting those 60% of DSL users in the UK who do not buy online.

http://www.mymall.at formerly known as http://www.themall.tv is the first concept that allows advertisers to cost effectively brand themselves and allows users a fast,easy and fun experience via their 3d interface. They do this via a 3d virtual shopping mall that has the best quality of graphics and speed i have ever seen. They recently launched their site with over 500 major brands, 1500 stores in 36 categories hosting over 25 million products…WOW.

Their model is simple…

Having studied them they have a great business model too. They claim each mall holds 5000 stores. They charge at £100 per month rent per store. Peanuts compared to the 4 figure weekly adcampaign by Google Adwords.

Anyway thats £6million per year per mall. They are planning at least 20 malls in different countries and in 12 languages. They have also considered regional malls if the demand is there.

That makes it £6m x 20 = £120m a year.

They are targeting 1 million users in the UK and 4 million in 4 years. Their CPA income should work out to at least £1 per registered user per month. I know my figures and guys… im a size 8. They are expecting 50million users globally in 5 years. That makes my calculation at £50m x 12 months = £600m a year in year 5

so far that is £720m a year.

With ad revenues at £1 per person per month you can add another £600m making a total revenue of £1,320,000,000.00 a year.

Try IPOing that…

That is without their virtual social network income, and their free mobile phone platform said to be better than skype for quality.

They have set this up with no investors, using their own funds, see today’s lancashire evening post article. i interviewed Ishmael Bahadur the Founder and CEO of MyMall, he said he has been to government grant innitiatives, banks they all thought it wasnt possible. So he invested everything he has to get to this point. he quoted ” great minds have always encountered opposition form mediocre minds” a quote originally from Albert EWhy arnt any venture capitlaists or investors looking at this instead of throwing millions at virtua lworlds that all do the same.

sofia panagi now a mymall fan.

But ok, you think more along the lines of any web service (e.g. mybloglog) that delivers value and collects data next to it (mybloglog) and then tells you that it can now deliver you more value if you agree to the data being shared with e.g. all of yahoo!. Not sure though if that is not already the case with mybloglog

But it probably needs to be something totally disconnected to the idea of collecting data. A learning system that then asks for permission to use that learning for targeting.

This makes it majorly expensive though because you need oodles of users before your monetize, and to not have a backlash, you need to be clear from the getgo that you are doing this to collect data. … still need to think about this I think.

But ok, you think more along the lines of any web service (e.g. mybloglog) that delivers value and collects data next to it (mybloglog) and then tells you that it can now deliver you more value if you agree to the data being shared with e.g. all of yahoo!. Not sure though if that is not already the case with mybloglog

But it probably needs to be something totally disconnected to the idea of collecting data. A learning system that then asks for permission to use that learning for targeting.

This makes it majorly expensive though because you need oodles of users before your monetize, and to not have a backlash, you need to be clear from the getgo that you are doing this to collect data. … still need to think about this I think.

I mean Attentiontrust tried it with a very open system. Root Markets actually wanted to use that data and are a normal lead exchange now. The idea of giving people something for their data is something that you do not need pre-consent for “Order Fortune and get an MP3 Player” is still there. Performance wise you see huge amounts of ads here in Germany for private health insurance way cheap, because people register and you have bad conversions afterwards, but it is still better than running highly targeted correct ads with correct prices in the ads. We’re not doing it because it’s not what we believe in, but it is still something that is out there. And if publishers want highest CPM, then they will go down that road. Otherwise we would presume they are thinking long-term strategy…

Oliver