I’m reading a Gartner report on virtual worlds which has lots of interesting data (a lot of which is sourced from KZero). Here are some highlights:
- 300m registered accounts aggregate across all virtual worlds
- Suggesting 30m active users (based on rule of thumb 1 active for every ten members) – compared with 16m active MMOG users
- Userbase is largely kids and over 35s – the middle group use socnets and MMOGs
- Enterprise activity in virtual worlds has shown a marked decline over the last 6-9 months as their earlier efforts inspired by a desire to be part of the new wave foundered due to lack of clear goals and value proposition
- There is little in-world ecommerce
