Comments on: The failure of BT Vision http://www.theequitykicker.com/2008/09/15/the-failure-of-bt-vision/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Megan Abott http://www.theequitykicker.com/2008/09/15/the-failure-of-bt-vision/#comment-6887 Megan Abott Wed, 03 Mar 2010 20:22:58 +0000 http://www.theequitykicker.com/2008/09/15/the-failure-of-bt-vision/#comment-6887 yeh, i thought it would be a bit better than it is though x yeh, i thought it would be a bit better than it is though x

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]]> By: Alex Kelleher http://www.theequitykicker.com/2008/09/15/the-failure-of-bt-vision/#comment-3420 Alex Kelleher Mon, 15 Sep 2008 22:29:46 +0000 http://www.theequitykicker.com/2008/09/15/the-failure-of-bt-vision/#comment-3420 I think you're spot on - their proposition (without football or other event rights) just isn't very strong. Virgin and Sky have enormous content and channel breadth, whereas BT's offer comes across as a thin veneer on top of Freeview (and Freeview with a good PVR is a pretty attractive and free option). Tiscali (which I think sells its product a lot better) has even fewer subscribers apparently. I think for a lot of us "sit back" style TV and "lean forward" style YouTube videos are still distinct, but a combination of the two (maybe some recommended YouTube clips after I've watched a TV drama) might tempt users into sampling. It would also make sense to me as a user that that service was provided by my ISP. Otherwise perhaps in most people's minds BT is a telephony provider and ISP, and that's just a difficult thing to change... I think you’re spot on – their proposition (without football or other event rights) just isn’t very strong. Virgin and Sky have enormous content and channel breadth, whereas BT’s offer comes across as a thin veneer on top of Freeview (and Freeview with a good PVR is a pretty attractive and free option). Tiscali (which I think sells its product a lot better) has even fewer subscribers apparently.

I think for a lot of us “sit back” style TV and “lean forward” style YouTube videos are still distinct, but a combination of the two (maybe some recommended YouTube clips after I’ve watched a TV drama) might tempt users into sampling. It would also make sense to me as a user that that service was provided by my ISP. Otherwise perhaps in most people’s minds BT is a telephony provider and ISP, and that’s just a difficult thing to change…

]]> By: Alex Kelleher http://www.theequitykicker.com/2008/09/15/the-failure-of-bt-vision/#comment-11556 Alex Kelleher Mon, 15 Sep 2008 22:29:00 +0000 http://www.theequitykicker.com/2008/09/15/the-failure-of-bt-vision/#comment-11556 I think you're spot on - their proposition (without football or other event rights) just isn't very strong. Virgin and Sky have enormous content and channel breadth, whereas BT's offer comes across as a thin veneer on top of Freeview (and Freeview with a good PVR is a pretty attractive and free option). Tiscali (which I think sells its product a lot better) has even fewer subscribers apparently. I think for a lot of us "sit back" style TV and "lean forward" style YouTube videos are still distinct, but a combination of the two (maybe some recommended YouTube clips after I've watched a TV drama) might tempt users into sampling. It would also make sense to me as a user that that service was provided by my ISP. Otherwise perhaps in most people's minds BT is a telephony provider and ISP, and that's just a difficult thing to change... I think you’re spot on – their proposition (without football or other event rights) just isn’t very strong. Virgin and Sky have enormous content and channel breadth, whereas BT’s offer comes across as a thin veneer on top of Freeview (and Freeview with a good PVR is a pretty attractive and free option). Tiscali (which I think sells its product a lot better) has even fewer subscribers apparently.

I think for a lot of us “sit back” style TV and “lean forward” style YouTube videos are still distinct, but a combination of the two (maybe some recommended YouTube clips after I’ve watched a TV drama) might tempt users into sampling. It would also make sense to me as a user that that service was provided by my ISP. Otherwise perhaps in most people’s minds BT is a telephony provider and ISP, and that’s just a difficult thing to change…

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