Yesterday I wrote about Amazon extending their video streaming service, and now today I read about traffic data at ISP Plusnet that backs up this trend (via the blogs of Azeem Azhar and Martin Varsavsky).
The data from Plusnet’s network (they are a UK ISP owned by BT with over 200,000 customers):
- Streaming usage is 170% higher than it was a year ago
- P2P traffic is 8.75% lower in absolute terms than it was a year ago and has fallen more sharply as a percentage of total traffic from 36% to 26%
- The record hour for highest amount of streaming was broken four times in June (data was released in July)
I see this as more evidence that people don’t necessarily need or want to ‘own’ content. They just want to be able to consume it. I think it is also starting to show that people will happily suffer a few ads for the convenience of a streaming service versus the hassle of downloading via illegal file sharing.