Time Out considers going to free

I have probably bought more copies of Time Out than any other magazine, although sadly not recently, so it is with a little nostalgia that I relay the news from BrandRepublic and MobHappy that TimeOut is considering scrapping the cover charge for it’s iconic London listings magazine.

The option is to have a web based listings service complemented by a limited free circulation. Interestingly Tom Elliott, Chairman and Founder highlights the fact that advertisers don’t like free as a consideration against making this move.

I would say they are finished if they don’t do at some point and much better to take the pain now.