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When will we get a European Hulu?

Some interesting stats on Techcrunch today about Hulu raise the obvious question of when we will get a site with a similarly broad range of professionally produced content here in Europe. I’m interested as a consumer, but also because the market for this is on a par with UGC video, and finally also because once people start watching TV through their PCs all sorts of new services become possible – mostly around sharing, search and discovery. This is what Finnish PVR in the cloud service TVKaista are finding.

From TC:

in May 2008, Hulu served about 88 million videos compared to YouTube’s 4.2 billion videos but it has the luxury of monetizing the vast majority of its videos instead of the three percent that YouTube can sell ads against. Three percent of 4.2 billion is 126 million videos a month that can carry ads, not much more than Hulu.
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That pretty much levels the playing field in terms of revenue and profit potential. According to one estimate, Hulu could enjoy $90 million in revenue in its first year. And although it may not be quite as much as YouTube’s estimated worldwide revenue total of $200 million this year, it equals a Bear Stearns estimate for YouTube’s domestic 2008 revenue (of $90 million).

88 million videos is a good number. Enough to show unequivocally that people are ready to start watching TV via their PCs.

Here in the UK the major broadcasters have sites showing their own content, or at least some of it, with iPlayer from the BBC being the standout success so far, but to really unlock this market I think we need a place where people can go to search for all content, without needing to know which channel it was on. That could be via a thin access portal which links out to the underlying sites serving the content (still the most obvious model for me) or it could a single site which clears all the rights and serves all the content itself, or somewhere in between.

The long awaited project Kangaroo (rumoured to be considering a name change to the clever SeeSaw) might just give us what I am asking for here.

  • http://www.broadstuff.com alan p

    iPlayer is a good start….. as you say, the portal / IPG / Search function is key for a multi-service platform

  • http://www.broadstuff.com alan p

    iPlayer is a good start….. as you say, the portal / IPG / Search function is key for a multi-service platform

  • http://www.sevenload.com Axel Schmiegelow

    There is a European answer to Hulu: http://www.sevenload.com, launched in Germany, France, Spain, Italy, Russia, Poland, and Turkey. We average 15 Mil. Video views per month and have the same focus on monetization as Hulu.

    We are still working on licensing all the TV content for a full EPG, but we cover search and web TV formats. With Big Brother and a number of established TV series, we have some headway in the space.

  • http://www.sevenload.com Axel Schmiegelow

    There is a European answer to Hulu: http://www.sevenload.com, launched in Germany, France, Spain, Italy, Russia, Poland, and Turkey. We average 15 Mil. Video views per month and have the same focus on monetization as Hulu.

    We are still working on licensing all the TV content for a full EPG, but we cover search and web TV formats. With Big Brother and a number of established TV series, we have some headway in the space.

  • http://www.lipoaspiracao.org Lipo

    Video in the internet is the new trend! soon it will make tvs things from the past. Everyone will see movies in the pc

  • http://www.facebook.com/people/Puneet-Sharma/100000045687643 Puneet Sharma

    http://10starmovies.com/ is the latest website and it is launched on 7may,2009.
    that site related with the all type of the movies like thriller movies, animation movies and so on………….

  • http://www.theequitykicker.com brisbourne

    Nice site Puneet. Where is your company based?

  • http://www.facebook.com/people/Puneet-Sharma/100000045687643 Puneet Sharma

    http://10starmovies.com/ is the latest website and it is launched on 7may,2009.
    that site related with the all type of the movies like thriller movies, animation movies and so on………….

  • http://www.theequitykicker.com brisbourne

    Nice site Puneet. Where is your company based?