Comments on: The power of small changes http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Brooks http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-3268 Mark Brooks Sat, 30 Aug 2008 23:33:57 +0000 http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-3268 The meaning of subscribe has indeed changed over the last couple of years. It has more negative connotations than positive. Its a commitment. Twitter has helped bring a new word/lexicon into existence that is generally comprehended and far more palatable among mainstream social networking users. 'Follow.' No commitments, not credit card required, no misunderstanding. This is very wise on Googles part and should help drive more activity to their blogger.com property. Mark Brooks, 212-444-1636, http://www.socialnetworkingwatch.com The meaning of subscribe has indeed changed over the last couple of years. It has more negative connotations than positive. Its a commitment. Twitter has helped bring a new word/lexicon into existence that is generally comprehended and far more palatable among mainstream social networking users. ‘Follow.’ No commitments, not credit card required, no misunderstanding. This is very wise on Googles part and should help drive more activity to their blogger.com property.

Mark Brooks, 212-444-1636, http://www.socialnetworkingwatch.com

]]> By: Mark Brooks http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-11522 Mark Brooks Sat, 30 Aug 2008 23:33:00 +0000 http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-11522 The meaning of subscribe has indeed changed over the last couple of years. It has more negative connotations than positive. Its a commitment. Twitter has helped bring a new word/lexicon into existence that is generally comprehended and far more palatable among mainstream social networking users. 'Follow.' No commitments, not credit card required, no misunderstanding. This is very wise on Googles part and should help drive more activity to their blogger.com property. Mark Brooks, 212-444-1636, http://www.socialnetworkingwatch.com The meaning of subscribe has indeed changed over the last couple of years. It has more negative connotations than positive. Its a commitment. Twitter has helped bring a new word/lexicon into existence that is generally comprehended and far more palatable among mainstream social networking users. ‘Follow.’ No commitments, not credit card required, no misunderstanding. This is very wise on Googles part and should help drive more activity to their blogger.com property.

Mark Brooks, 212-444-1636, http://www.socialnetworkingwatch.com

]]> By: PaulSweeney http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-3259 PaulSweeney Fri, 29 Aug 2008 09:00:15 +0000 http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-3259 By changing error messages from "failed delivery" to much more specific messages telling the user what kind of failure it was, and why it probably happened, we actually surfaced areas of benefit that we didn't previously know about. By being specific, and using specific language, we were able to position ourselves even further ahead of competing offers. I like the follow language, because it is "collegial". By changing error messages from “failed delivery” to much more specific messages telling the user what kind of failure it was, and why it probably happened, we actually surfaced areas of benefit that we didn’t previously know about. By being specific, and using specific language, we were able to position ourselves even further ahead of competing offers. I like the follow language, because it is “collegial”.

]]> By: PaulSweeney http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-11524 PaulSweeney Fri, 29 Aug 2008 09:00:00 +0000 http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-11524 By changing error messages from "failed delivery" to much more specific messages telling the user what kind of failure it was, and why it probably happened, we actually surfaced areas of benefit that we didn't previously know about. By being specific, and using specific language, we were able to position ourselves even further ahead of competing offers. I like the follow language, because it is "collegial". By changing error messages from “failed delivery” to much more specific messages telling the user what kind of failure it was, and why it probably happened, we actually surfaced areas of benefit that we didn’t previously know about. By being specific, and using specific language, we were able to position ourselves even further ahead of competing offers. I like the follow language, because it is “collegial”.

]]> By: Danvers http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-3258 Danvers Fri, 29 Aug 2008 08:54:07 +0000 http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-3258 Isn't this just another example of the trendy "nudge" theory of economics/human behaviour - which is currently being seized on by the Conservative Party (who incidentially are seen in the UK as being close to Google). Isn’t this just another example of the trendy “nudge” theory of economics/human behaviour – which is currently being seized on by the Conservative Party (who incidentially are seen in the UK as being close to Google).

]]> By: Danvers http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-11523 Danvers Fri, 29 Aug 2008 08:54:00 +0000 http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-11523 Isn't this just another example of the trendy "nudge" theory of economics/human behaviour - which is currently being seized on by the Conservative Party (who incidentially are seen in the UK as being close to Google). Isn’t this just another example of the trendy “nudge” theory of economics/human behaviour – which is currently being seized on by the Conservative Party (who incidentially are seen in the UK as being close to Google).

]]> By: nic mitham http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-3256 nic mitham Fri, 29 Aug 2008 08:42:10 +0000 http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-3256 i agree, little changes like this have big impacts. a great example of this approach pushed even further is feedburner,albeit slightly too americanised for their global customer base. i agree, little changes like this have big impacts. a great example of this approach pushed even further is feedburner,albeit slightly too americanised for their global customer base.

]]> By: nic mitham http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-11521 nic mitham Fri, 29 Aug 2008 08:42:00 +0000 http://www.theequitykicker.com/2008/08/29/the-power-of-small-changes/#comment-11521 i agree, little changes like this have big impacts. a great example of this approach pushed even further is feedburner,albeit slightly too americanised for their global customer base. i agree, little changes like this have big impacts. a great example of this approach pushed even further is feedburner,albeit slightly too americanised for their global customer base.

]]>