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Online advertising accounts for 18.9% of total spend in UK 2007

The UK still leads the world in the shift of advertising to the web.

This is from the Ofcom UK Communications Market Review 2008:

The success of the internet remains a particularly UK-focused phenomenon; accounting for a higher proportion (18.9%) of total 2007 advertising spend than in the USA, France, Germany or Italy for example. Paid-for search makes up the majority of UK internet advertising revenue, accounting for £1.6bn of the total £2.8bn. However, ‘other classified’ advertising was the fastest growing component in 2007, up 54% to £0.6bn.

Moreover – the CAGR for internet advertising over the last five years is 70.2%, and at £2.8bn was larger than the combined net ad revenues of ITV1, Channel 4, S4C and Five (£2.4bn).

August 18th, 2008 | Category: Advertising
  • Alan Munro
    Not really surprising and current economic pressures will put even more emphasis on ROI from advertising spend. Old fashioned broadcast advertising should really be a distant memory by now and it's only ignorance and laziness that keep the 30 second TV ad alive. If I was running a TV station, I'd be looking for a new revenue model.
  • While internet advertising revenues may be growing in the UK, it must be among the big players. I am finding that for small businesses and media firms that offer targeted services such as contractors advertising, its difficult to get a piece of that pie!
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