Online advertising accounts for 18.9% of total spend in UK 2007

By August 18, 2008Advertising

The UK still leads the world in the shift of advertising to the web.

This is from the Ofcom UK Communications Market Review 2008:

The success of the internet remains a particularly UK-focused phenomenon; accounting for a higher proportion (18.9%) of total 2007 advertising spend than in the USA, France, Germany or Italy for example. Paid-for search makes up the majority of UK internet advertising revenue, accounting for £1.6bn of the total £2.8bn. However, ‘other classified’ advertising was the fastest growing component in 2007, up 54% to £0.6bn.

Moreover – the CAGR for internet advertising over the last five years is 70.2%, and at £2.8bn was larger than the combined net ad revenues of ITV1, Channel 4, S4C and Five (£2.4bn).

  • Alan Munro

    Not really surprising and current economic pressures will put even more emphasis on ROI from advertising spend. Old fashioned broadcast advertising should really be a distant memory by now and it’s only ignorance and laziness that keep the 30 second TV ad alive. If I was running a TV station, I’d be looking for a new revenue model.

  • Alan Munro

    Not really surprising and current economic pressures will put even more emphasis on ROI from advertising spend. Old fashioned broadcast advertising should really be a distant memory by now and it’s only ignorance and laziness that keep the 30 second TV ad alive. If I was running a TV station, I’d be looking for a new revenue model.

  • While internet advertising revenues may be growing in the UK, it must be among the big players. I am finding that for small businesses and media firms that offer targeted services such as contractors advertising, its difficult to get a piece of that pie!

  • While internet advertising revenues may be growing in the UK, it must be among the big players. I am finding that for small businesses and media firms that offer targeted services such as contractors advertising, its difficult to get a piece of that pie!