Online advertising accounts for 18.9% of total spend in UK 2007

By August 18, 2008Advertising

The UK still leads the world in the shift of advertising to the web.

This is from the Ofcom UK Communications Market Review 2008:

The success of the internet remains a particularly UK-focused phenomenon; accounting for a higher proportion (18.9%) of total 2007 advertising spend than in the USA, France, Germany or Italy for example. Paid-for search makes up the majority of UK internet advertising revenue, accounting for £1.6bn of the total £2.8bn. However, ‘other classified’ advertising was the fastest growing component in 2007, up 54% to £0.6bn.

Moreover – the CAGR for internet advertising over the last five years is 70.2%, and at £2.8bn was larger than the combined net ad revenues of ITV1, Channel 4, S4C and Five (£2.4bn).