Comments on: There is space for innovation in search, but challenging Google will be tough http://www.theequitykicker.com/2008/08/04/there-is-space-for-innovation-in-search-but-challenging-google-will-be-tough/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Alex Kelleher http://www.theequitykicker.com/2008/08/04/there-is-space-for-innovation-in-search-but-challenging-google-will-be-tough/#comment-3010 Alex Kelleher Mon, 04 Aug 2008 20:54:16 +0000 http://www.theequitykicker.com/?p=841#comment-3010 I think Google is most concerned now about the source of its searches - if most searches start to originate through social media, or mobile phone, or the next Facebook, can Google be taken out of the loop at source? In other words, just by it being easier to do something else? I remember when I first used Google, it was wholly because of the quality of the search results. Now, it's more about ubiquity (they're in the browser, on my blackberry start page, generally ingrained in my head as a starting place). But that state of omnipresence isn't impossible to attack online, because of the huge shifts in traffic that Facebook, the iPhone and so on can command Still, those shifts rely on great products/services, so the premise is the same. I think Google is most concerned now about the source of its searches – if most searches start to originate through social media, or mobile phone, or the next Facebook, can Google be taken out of the loop at source? In other words, just by it being easier to do something else?

I remember when I first used Google, it was wholly because of the quality of the search results. Now, it’s more about ubiquity (they’re in the browser, on my blackberry start page, generally ingrained in my head as a starting place). But that state of omnipresence isn’t impossible to attack online, because of the huge shifts in traffic that Facebook, the iPhone and so on can command

Still, those shifts rely on great products/services, so the premise is the same.

]]> By: Alex Kelleher http://www.theequitykicker.com/2008/08/04/there-is-space-for-innovation-in-search-but-challenging-google-will-be-tough/#comment-11453 Alex Kelleher Mon, 04 Aug 2008 20:54:00 +0000 http://www.theequitykicker.com/?p=841#comment-11453 I think Google is most concerned now about the source of its searches - if most searches start to originate through social media, or mobile phone, or the next Facebook, can Google be taken out of the loop at source? In other words, just by it being easier to do something else? I remember when I first used Google, it was wholly because of the quality of the search results. Now, it's more about ubiquity (they're in the browser, on my blackberry start page, generally ingrained in my head as a starting place). But that state of omnipresence isn't impossible to attack online, because of the huge shifts in traffic that Facebook, the iPhone and so on can command Still, those shifts rely on great products/services, so the premise is the same. I think Google is most concerned now about the source of its searches – if most searches start to originate through social media, or mobile phone, or the next Facebook, can Google be taken out of the loop at source? In other words, just by it being easier to do something else?

I remember when I first used Google, it was wholly because of the quality of the search results. Now, it’s more about ubiquity (they’re in the browser, on my blackberry start page, generally ingrained in my head as a starting place). But that state of omnipresence isn’t impossible to attack online, because of the huge shifts in traffic that Facebook, the iPhone and so on can command

Still, those shifts rely on great products/services, so the premise is the same.

]]> By: Jens http://www.theequitykicker.com/2008/08/04/there-is-space-for-innovation-in-search-but-challenging-google-will-be-tough/#comment-3009 Jens Mon, 04 Aug 2008 15:17:31 +0000 http://www.theequitykicker.com/?p=841#comment-3009 I agree 100%. For people who want to read up on the topic of how to compete in this kind of situation, I suggest you have a look at "blue ocean strategy": http://www.amazon.co.uk/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190 Great book. I agree 100%. For people who want to read up on the topic of how to compete in this kind of situation, I suggest you have a look at “blue ocean strategy”:

http://www.amazon.co.uk/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190

Great book.

]]> By: Jens http://www.theequitykicker.com/2008/08/04/there-is-space-for-innovation-in-search-but-challenging-google-will-be-tough/#comment-11452 Jens Mon, 04 Aug 2008 15:17:00 +0000 http://www.theequitykicker.com/?p=841#comment-11452 I agree 100%. For people who want to read up on the topic of how to compete in this kind of situation, I suggest you have a look at "blue ocean strategy": http://www.amazon.co.uk/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190 Great book. I agree 100%. For people who want to read up on the topic of how to compete in this kind of situation, I suggest you have a look at “blue ocean strategy”:

http://www.amazon.co.uk/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190

Great book.

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