http://www.theequitykicker.com/2008/08/01/advertising-on-socnets-and-what-is-wrong-with-cartier-on-myspace/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.theequitykicker.com/2008/08/01/advertising-on-socnets-and-what-is-wrong-with-cartier-on-myspace/#comment-2985 Joshua March Fri, 01 Aug 2008 09:57:27 +0000 http://www.theequitykicker.com/?p=839#comment-2985 Completely agree with you on this one. Your brand is how it's perceived and interacted with by consumers. If Cartier/MySpace don't allow the users to interact with the Cartier brand the way they want to by simply not allowing them to connect at all, then it won't make more positive interactions about Cartier - it just won't make any. This then becomes essentially a glorified banner ad/microsite, and so misses out on the value that social networks have - namely the interactions between people. Completely agree with you on this one. Your brand is how it’s perceived and interacted with by consumers. If Cartier/MySpace don’t allow the users to interact with the Cartier brand the way they want to by simply not allowing them to connect at all, then it won’t make more positive interactions about Cartier – it just won’t make any. This then becomes essentially a glorified banner ad/microsite, and so misses out on the value that social networks have – namely the interactions between people.

]]> http://www.theequitykicker.com/2008/08/01/advertising-on-socnets-and-what-is-wrong-with-cartier-on-myspace/#comment-11451 Joshua March Fri, 01 Aug 2008 09:57:00 +0000 http://www.theequitykicker.com/?p=839#comment-11451 Completely agree with you on this one. Your brand is how it's perceived and interacted with by consumers. If Cartier/MySpace don't allow the users to interact with the Cartier brand the way they want to by simply not allowing them to connect at all, then it won't make more positive interactions about Cartier - it just won't make any. This then becomes essentially a glorified banner ad/microsite, and so misses out on the value that social networks have - namely the interactions between people. Completely agree with you on this one. Your brand is how it’s perceived and interacted with by consumers. If Cartier/MySpace don’t allow the users to interact with the Cartier brand the way they want to by simply not allowing them to connect at all, then it won’t make more positive interactions about Cartier – it just won’t make any. This then becomes essentially a glorified banner ad/microsite, and so misses out on the value that social networks have – namely the interactions between people.

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