From Venturebeat:
Online display ads not so much better than print ads — In one of the hardest-hitting pieces yet this year on the online advertising industry, AdAge’s Abbey Klaassen dissects the perils of the display (banner) advertising business. In a nutshell, online banner ads that appear next to online content aren’t much more effective than, well, print ads that appear next to print content.
Yeah, but try tracking response to a print ad…
And try find someone reading a print publication…