Personalised news based on your socnet profile

The New York Times and LinedIn are announcing a partnership that will see LinkedIn users being shown personalised news on NYTimes.com, based on their LinkedIn profile – e.g. chemical engineers will see stories about chemical companies in the business and technology sections. Screenshot below and more details on readwriteweb and Techcrunch.

I think this is kind of cool, but is probably (hopefully) just a sign of things to come.

The cool bit is the delivering a personalised service (NYTimes news) against a pre-existing profile on a different site (LinkedIn). I haven’t heard of this happening before. The fact that the profile is pre-existing is critical because this makes the service accessible to the mainstream who won’t bother to build a profile from scratch because the early period is not rewarding enough.

However, whilst it is great to save a little time by having stories about your industry brought to the front page of the website for you, what would be really cool would be to be able to manually say ‘and I’m also interested in politics’ and/or ‘gardening’, and then bring in other content feeds, which would also be filtered. If you could then further enrich your profile by voting stories up and down things are really starting to get exciting. And by now you also have a profile that would be great for targeting ads – so long as you do it responsibly.

  • That is interesting – not sure Linkedin is the best network to start with though for a few reasons (it represents a very formal public ‘face’ for most people). Ents page with last.fm filtered news would be great though.

  • That is interesting – not sure Linkedin is the best network to start with though for a few reasons (it represents a very formal public ‘face’ for most people). Ents page with last.fm filtered news would be great though.

  • nic

    Hi Paul – I agree. The profile information on LinkedIn isn’t nearly as rich as many other social news sites.

  • nic

    Hi Paul – I agree. The profile information on LinkedIn isn’t nearly as rich as many other social news sites.

  • Just imagine if the RSS reader companies did that deal: they actually know what I am reading…

  • Just imagine if the RSS reader companies did that deal: they actually know what I am reading…

  • nic & paul –

    “The cool bit is the delivering a personalised service (NYTimes news) against a pre-existing profile on a different site (LinkedIn)”

    thats exactly what we are doing with idiomag. taking peoples last.fm / ilike / pandora (etc) profiles and then creating a bundle of rich content mashed together from hundreds of great sources…

  • nic & paul –

    “The cool bit is the delivering a personalised service (NYTimes news) against a pre-existing profile on a different site (LinkedIn)”

    thats exactly what we are doing with idiomag. taking peoples last.fm / ilike / pandora (etc) profiles and then creating a bundle of rich content mashed together from hundreds of great sources…