Comments on: The advertising industry should become the consumers friend http://www.theequitykicker.com/2008/07/21/the-advertising-industry-should-become-the-consumers-friend/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Tue, 07 Sep 2010 22:56:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Not on good Phorm… at Alex Kelleher’s Blog http://www.theequitykicker.com/2008/07/21/the-advertising-industry-should-become-the-consumers-friend/comment-page-1/#comment-2935 Not on good Phorm… at Alex Kelleher’s Blog Sat, 26 Jul 2008 11:29:52 +0000 http://www.theequitykicker.com/2008/07/21/the-advertising-industry-should-become-the-consumers-friend/#comment-2935 [...] New Media Age and PC Pro both lead their most recent issues with stories covering the recent demise - and more recent rebirth - of Phorm.  Yes, the people who plan to spy on your every web site visit by sitting between you and the internet at your ISP.  A lot of screen inches have been taken up by what’s already been said in countless blog articles, the now infamous “Bad Phorm“, and sharper-eyed sources like The Equity Kicker. [...] [...] New Media Age and PC Pro both lead their most recent issues with stories covering the recent demise – and more recent rebirth – of Phorm.  Yes, the people who plan to spy on your every web site visit by sitting between you and the internet at your ISP.  A lot of screen inches have been taken up by what’s already been said in countless blog articles, the now infamous “Bad Phorm“, and sharper-eyed sources like The Equity Kicker. [...]

]]> By: Not on good Phorm… « Alex Kelleher’s Blog http://www.theequitykicker.com/2008/07/21/the-advertising-industry-should-become-the-consumers-friend/comment-page-1/#comment-2923 Not on good Phorm… « Alex Kelleher’s Blog Thu, 24 Jul 2008 20:19:01 +0000 http://www.theequitykicker.com/2008/07/21/the-advertising-industry-should-become-the-consumers-friend/#comment-2923 [...] July 24, 2008 in ProfilingTags: favy, phorm, privacy, Profiling New Media Age and PC Pro both lead their most recent issues with stories covering the recent demise - and more recent rebirth - of Phorm.  Yes, the people who plan to spy on your every web site visit by sitting between you and the internet at your ISP.  A lot of screen inches have been taken up by what’s already been said in countless blog articles, the now infamouse “Bad Phorm“, and sharper-eyed sources like The Equity Kicker. [...] [...] July 24, 2008 in ProfilingTags: favy, phorm, privacy, Profiling New Media Age and PC Pro both lead their most recent issues with stories covering the recent demise – and more recent rebirth – of Phorm.  Yes, the people who plan to spy on your every web site visit by sitting between you and the internet at your ISP.  A lot of screen inches have been taken up by what’s already been said in countless blog articles, the now infamouse “Bad Phorm“, and sharper-eyed sources like The Equity Kicker. [...]

]]> By: Alex Kelleher http://www.theequitykicker.com/2008/07/21/the-advertising-industry-should-become-the-consumers-friend/comment-page-1/#comment-2921 Alex Kelleher Thu, 24 Jul 2008 15:25:01 +0000 http://www.theequitykicker.com/2008/07/21/the-advertising-industry-should-become-the-consumers-friend/#comment-2921 The winners in this space will be those to whom the user really WANTS to give their data. And that desire is going to be driven by REAL benefits (such as price-point messages or related content, delivered at the right time / at the point of need). The explicit interests and voting are a great start - and add to that the ability to observe behaviour and context (so more implicit stuff), and it becomes really powerful. The winners in this space will be those to whom the user really WANTS to give their data. And that desire is going to be driven by REAL benefits (such as price-point messages or related content, delivered at the right time / at the point of need). The explicit interests and voting are a great start – and add to that the ability to observe behaviour and context (so more implicit stuff), and it becomes really powerful.

]]> By: Personalised news based on your socnet profile | The Equity Kicker http://www.theequitykicker.com/2008/07/21/the-advertising-industry-should-become-the-consumers-friend/comment-page-1/#comment-2903 Personalised news based on your socnet profile | The Equity Kicker Tue, 22 Jul 2008 07:09:34 +0000 http://www.theequitykicker.com/2008/07/21/the-advertising-industry-should-become-the-consumers-friend/#comment-2903 [...] However, whilst it is great to save a little time by having stories about your industry brought to the front page of the website for you, what would be really cool would be to be able to manually say ‘and I’m also interested in politics’ and/or ‘gardening’, and then bring in other content feeds, which would also be filtered. If you could then further enrich your profile by voting stories up and down things are really starting to get exciting. And by now you also have a profile that would be great for targeting ads - so long as you do it responsibly. [...] [...] However, whilst it is great to save a little time by having stories about your industry brought to the front page of the website for you, what would be really cool would be to be able to manually say ‘and I’m also interested in politics’ and/or ‘gardening’, and then bring in other content feeds, which would also be filtered. If you could then further enrich your profile by voting stories up and down things are really starting to get exciting. And by now you also have a profile that would be great for targeting ads – so long as you do it responsibly. [...]

]]> By: Hermes http://www.theequitykicker.com/2008/07/21/the-advertising-industry-should-become-the-consumers-friend/comment-page-1/#comment-2899 Hermes Mon, 21 Jul 2008 18:44:01 +0000 http://www.theequitykicker.com/2008/07/21/the-advertising-industry-should-become-the-consumers-friend/#comment-2899 The ad community on the internet has used all kinds of sneaky ways to trick people to click on their ads. At the same time, they've used pop-ups, pop-unders, floating ads that obstruct the page etc etc. They have just been annoying more and more people. Companies like 121Media/Phorm used rootkits and spyware, another hate of internet users. The demand for anti-adware and anti-spyware software has soared because of these companies. Phorm has moved into the ISP because they have annoyed the desktop user so much that they no longer want anything to do with these types of advertising products. So I think you are right, but the online advertising community has a long way to go to restore its badly damaged reputation. The ad community on the internet has used all kinds of sneaky ways to trick people to click on their ads. At the same time, they’ve used pop-ups, pop-unders, floating ads that obstruct the page etc etc. They have just been annoying more and more people. Companies like 121Media/Phorm used rootkits and spyware, another hate of internet users. The demand for anti-adware and anti-spyware software has soared because of these companies.

Phorm has moved into the ISP because they have annoyed the desktop user so much that they no longer want anything to do with these types of advertising products.

So I think you are right, but the online advertising community has a long way to go to restore its badly damaged reputation.

]]>