Comments on: Online ad market to pass TV this year http://www.theequitykicker.com/2008/06/01/online-ad-market-to-pss-tv-this-year/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Zoomf Blog - UK Property Blog » Blog Archive » Monday morning in a nutshell (with a bit of the weekend thrown in too)… http://www.theequitykicker.com/2008/06/01/online-ad-market-to-pss-tv-this-year/#comment-2419 Zoomf Blog - UK Property Blog » Blog Archive » Monday morning in a nutshell (with a bit of the weekend thrown in too)… Wed, 11 Jun 2008 11:47:54 +0000 http://www.theequitykicker.com/2008/06/01/online-ad-market-to-pss-tv-this-year/#comment-2419 [...] Online ad market to pass TV this year. Online is growing at 26% whilst TV is declining by 2.5%. Read more at TheEquityKicker. [...] [...] Online ad market to pass TV this year. Online is growing at 26% whilst TV is declining by 2.5%. Read more at TheEquityKicker. [...]

]]> By: Andy Warren http://www.theequitykicker.com/2008/06/01/online-ad-market-to-pss-tv-this-year/#comment-2327 Andy Warren Wed, 04 Jun 2008 10:00:44 +0000 http://www.theequitykicker.com/2008/06/01/online-ad-market-to-pss-tv-this-year/#comment-2327 The question is how much of that online ad spend goes to web startups compared to the large real estate of the major sites. The smaller start-ups still have the opportunity to attract ad spend if they can crack the holy grail of targetted ads but they still need to make the volumes work to attract the big spenders. And they need to show high value users who respond to the ads. Smart advertisers will see that the video on the web (Youtube) stats imply the best (and potentially cheapest) form of direct web advertising will be viral videos (www.willitblend.com being a prime example). This remains a whole tranche of web advertising that is not included in the overall spend stats of purchased media space which means that the overall online advertising market is growing even faster than reported. The question is how much of that online ad spend goes to web startups compared to the large real estate of the major sites.

The smaller start-ups still have the opportunity to attract ad spend if they can crack the holy grail of targetted ads but they still need to make the volumes work to attract the big spenders. And they need to show high value users who respond to the ads.

Smart advertisers will see that the video on the web (Youtube) stats imply the best (and potentially cheapest) form of direct web advertising will be viral videos (www.willitblend.com being a prime example). This remains a whole tranche of web advertising that is not included in the overall spend stats of purchased media space which means that the overall online advertising market is growing even faster than reported.

]]> By: Andy Warren http://www.theequitykicker.com/2008/06/01/online-ad-market-to-pss-tv-this-year/#comment-11355 Andy Warren Wed, 04 Jun 2008 10:00:00 +0000 http://www.theequitykicker.com/2008/06/01/online-ad-market-to-pss-tv-this-year/#comment-11355 The question is how much of that online ad spend goes to web startups compared to the large real estate of the major sites. The smaller start-ups still have the opportunity to attract ad spend if they can crack the holy grail of targetted ads but they still need to make the volumes work to attract the big spenders. And they need to show high value users who respond to the ads. Smart advertisers will see that the video on the web (Youtube) stats imply the best (and potentially cheapest) form of direct web advertising will be viral videos (www.willitblend.com being a prime example). This remains a whole tranche of web advertising that is not included in the overall spend stats of purchased media space which means that the overall online advertising market is growing even faster than reported. The question is how much of that online ad spend goes to web startups compared to the large real estate of the major sites.

The smaller start-ups still have the opportunity to attract ad spend if they can crack the holy grail of targetted ads but they still need to make the volumes work to attract the big spenders. And they need to show high value users who respond to the ads.

Smart advertisers will see that the video on the web (Youtube) stats imply the best (and potentially cheapest) form of direct web advertising will be viral videos (www.willitblend.com being a prime example). This remains a whole tranche of web advertising that is not included in the overall spend stats of purchased media space which means that the overall online advertising market is growing even faster than reported.

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