Online ad market to pass TV this year

By June 1, 2008Advertising

Posted by mobile phone:
Respected research firm Enders are predicting the UK online ad market will be £3.6bn – coming in just ahead of TV which will be £3.4bn.

They have online growing at 26% and TV declining 2.5%.

That statistic alone answers a lot of questions about the impact of the credit crisis on web startups.

Other interesting facts are that 80% of Brits watch video on the web, averaging six hours each in February, about half of which was on Youtube.

All reported in the Sunday Times. Posted from my Blackberry, so no links.