Is the downturn about to hit display advertising?
That seems to be the implication of this Forrester survey of 333 interactive marketers reported in the New York Times this morning. Apparently the omens are worst for ‘more elaborate display ads’.
Regular readers will guess that I don’t find this news terribly surprising.
Search looks like it will hold up well though.
May 19th, 2008 at 9:18 am
Nick - it’s a prophecy!
But seriously, the returns that are being achieved through closed-loop marketing (i.e. everything that can be tracked, traced and from which CONVERSATIONS can start with customers) are showing improved ROI and virtually everything else is static.
Rebecca Caroe