Comments on: Is the downturn about to hit display advertising? http://www.theequitykicker.com/2008/05/19/is-the-downturn-about-to-hit-display-advertising/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Tue, 07 Sep 2010 22:56:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Rebecca Caroe http://www.theequitykicker.com/2008/05/19/is-the-downturn-about-to-hit-display-advertising/comment-page-1/#comment-2065 Rebecca Caroe Mon, 19 May 2008 08:18:32 +0000 http://www.theequitykicker.com/2008/05/19/is-the-downturn-about-to-hit-display-advertising/#comment-2065 Nick - it's a prophecy! But seriously, the returns that are being achieved through closed-loop marketing (i.e. everything that can be tracked, traced and from which CONVERSATIONS can start with customers) are showing improved ROI and virtually everything else is static. Rebecca Caroe Nick – it’s a prophecy!
But seriously, the returns that are being achieved through closed-loop marketing (i.e. everything that can be tracked, traced and from which CONVERSATIONS can start with customers) are showing improved ROI and virtually everything else is static.

Rebecca Caroe

]]>