Is the downturn about to hit display advertising?

By May 19, 2008 May 21st, 2008 2 Comments

That seems to be the implication of this Forrester survey of 333 interactive marketers reported in the New York Times this morning. Apparently the omens are worst for ‘more elaborate display ads’.

Regular readers will guess that I don’t find this news terribly surprising.

Search looks like it will hold up well though.