VRM - requirements of a good service
For a reminder of why marketing is broken and a detailed set of requirements for a good VRM service to fix it check out this post from leading European VRM thinker and practitioner Iain Henderson - Hard Re-set Required for Direct Marketing to Re-invent Itself.
In summary Iain argues for total control of customer data by the customer, 100% opt-in, and control of when, where, and how advertising messages are received.
April 29th, 2008 at 7:31 pm
Nic, Iain,
Look at what I found …
http://www.readwriteweb.com/archives/callercomplaints_fighting_telemarketers_through_crowdsourcing.php
Bart
May 1st, 2008 at 5:59 pm
Interesting link Bart. It makes me think that a feature of a VRM service could be to help people put their numbers on the do not call list, and to help them press complaints. There is a good fit philosophically and it would get some cheap PR.