Comments on: Facebook maturing as a platform http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Healthcheck on the Facebook platform - negative outlook « The Equity Kicker http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-1949 Healthcheck on the Facebook platform - negative outlook « The Equity Kicker Wed, 07 May 2008 11:34:22 +0000 http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-1949 [...] couple of weeks ago I wrote that Facebook is maturing as a platform - a post I wrote in response to uproar from the developer community about how Facebook was making [...] [...] couple of weeks ago I wrote that Facebook is maturing as a platform – a post I wrote in response to uproar from the developer community about how Facebook was making [...]

]]> By: nic http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-1852 nic Mon, 28 Apr 2008 09:05:03 +0000 http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-1852 Tks Josh. I agree with your second paragraph, although I somehow suspect that apps commissioned by brands will not turn out to be high engagement, or not that many of them anyway. I would guess the model is more likely to evolve along the lines of product placement or in-game advertising, where brands compete to become associated with high quality content. Tks Josh. I agree with your second paragraph, although I somehow suspect that apps commissioned by brands will not turn out to be high engagement, or not that many of them anyway. I would guess the model is more likely to evolve along the lines of product placement or in-game advertising, where brands compete to become associated with high quality content.

]]> By: nic http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-11263 nic Mon, 28 Apr 2008 09:05:00 +0000 http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-11263 Tks Josh. I agree with your second paragraph, although I somehow suspect that apps commissioned by brands will not turn out to be high engagement, or not that many of them anyway. I would guess the model is more likely to evolve along the lines of product placement or in-game advertising, where brands compete to become associated with high quality content. Tks Josh. I agree with your second paragraph, although I somehow suspect that apps commissioned by brands will not turn out to be high engagement, or not that many of them anyway. I would guess the model is more likely to evolve along the lines of product placement or in-game advertising, where brands compete to become associated with high quality content.

]]> By: Joshua March http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-1849 Joshua March Sun, 27 Apr 2008 21:15:41 +0000 http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-1849 Hi Nic, Good post - it's been really good to watch Facebook tighten up its spam rules over the past couple of months, not just as a user, but also from a business perspective. As you say, making it harder for spammy, low engagement apps also makes it better for high engagement apps - with obvious benefits for companies or communities who provide this. I'd also point out that advert monetisation isn't the only route - click-through rates will always be low on social network applications, and in fact the more you engage a user the less likely they are to click away. However, this engagement can be of huge value to brands in and of itself, and I expect that we'll see many more sponsored apps and applications created exclusively for brands. Josh Hi Nic,

Good post – it’s been really good to watch Facebook tighten up its spam rules over the past couple of months, not just as a user, but also from a business perspective. As you say, making it harder for spammy, low engagement apps also makes it better for high engagement apps – with obvious benefits for companies or communities who provide this.

I’d also point out that advert monetisation isn’t the only route – click-through rates will always be low on social network applications, and in fact the more you engage a user the less likely they are to click away. However, this engagement can be of huge value to brands in and of itself, and I expect that we’ll see many more sponsored apps and applications created exclusively for brands.

Josh

]]> By: Joshua March http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-11262 Joshua March Sun, 27 Apr 2008 21:15:00 +0000 http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-11262 Hi Nic, Good post - it's been really good to watch Facebook tighten up its spam rules over the past couple of months, not just as a user, but also from a business perspective. As you say, making it harder for spammy, low engagement apps also makes it better for high engagement apps - with obvious benefits for companies or communities who provide this. I'd also point out that advert monetisation isn't the only route - click-through rates will always be low on social network applications, and in fact the more you engage a user the less likely they are to click away. However, this engagement can be of huge value to brands in and of itself, and I expect that we'll see many more sponsored apps and applications created exclusively for brands. Josh Hi Nic,

Good post – it’s been really good to watch Facebook tighten up its spam rules over the past couple of months, not just as a user, but also from a business perspective. As you say, making it harder for spammy, low engagement apps also makes it better for high engagement apps – with obvious benefits for companies or communities who provide this.

I’d also point out that advert monetisation isn’t the only route – click-through rates will always be low on social network applications, and in fact the more you engage a user the less likely they are to click away. However, this engagement can be of huge value to brands in and of itself, and I expect that we’ll see many more sponsored apps and applications created exclusively for brands.

Josh

]]> By: Constantin Ferseta http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-1826 Constantin Ferseta Fri, 25 Apr 2008 13:46:26 +0000 http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-1826 nice post. indeed, after several years of building the trafic via honest-or-not mailings, maybe this movement will convince some original heavy users (that left) to come back. After all, the fashion hype will start to dissapear, so they must keep increase the added value. nice post.

indeed, after several years of building the trafic via honest-or-not mailings, maybe this movement will convince some original heavy users (that left) to come back. After all, the fashion hype will start to dissapear, so they must keep increase the added value.

]]> By: Constantin Ferseta http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-11261 Constantin Ferseta Fri, 25 Apr 2008 13:46:00 +0000 http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-11261 nice post. indeed, after several years of building the trafic via honest-or-not mailings, maybe this movement will convince some original heavy users (that left) to come back. After all, the fashion hype will start to dissapear, so they must keep increase the added value. nice post.

indeed, after several years of building the trafic via honest-or-not mailings, maybe this movement will convince some original heavy users (that left) to come back. After all, the fashion hype will start to dissapear, so they must keep increase the added value.

]]> By: Facebook » Facebook maturing as a platform http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-1818 Facebook » Facebook maturing as a platform Thu, 24 Apr 2008 13:17:37 +0000 http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-1818 [...] nic wrote an interesting post today on Facebook maturing as a platformHere’s a quick excerptI think what we are witnessing here is Facebook growing up. The future of Facebook apps, and probably the company itself depends on our collective ability to produce the kind of high engagement apps that will keep us all coming back for … [...] [...] nic wrote an interesting post today on Facebook maturing as a platformHere’s a quick excerptI think what we are witnessing here is Facebook growing up. The future of Facebook apps, and probably the company itself depends on our collective ability to produce the kind of high engagement apps that will keep us all coming back for … [...]

]]> By: nic http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-1817 nic Thu, 24 Apr 2008 11:51:14 +0000 http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-1817 Tks Alan - I agree, nothing new here in terms of analysis, the noteworthy thing is that the world at large is starting to buy into it. And from what I've heard I would guess that the mean CPM is well below $0.15 Tks Alan – I agree, nothing new here in terms of analysis, the noteworthy thing is that the world at large is starting to buy into it.

And from what I’ve heard I would guess that the mean CPM is well below $0.15

]]> By: nic http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-11260 nic Thu, 24 Apr 2008 11:51:00 +0000 http://www.theequitykicker.com/2008/04/24/facebook-maturing-as-a-platform/#comment-11260 Tks Alan - I agree, nothing new here in terms of analysis, the noteworthy thing is that the world at large is starting to buy into it. And from what I've heard I would guess that the mean CPM is well below $0.15 Tks Alan – I agree, nothing new here in terms of analysis, the noteworthy thing is that the world at large is starting to buy into it.

And from what I’ve heard I would guess that the mean CPM is well below $0.15

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