State of the nation in social media

Check out this deck on Slideshare for an awesome update on where we are in social media. Here are some of the headline stats:

  • 57% of internet users are now part of a social network
  • There are now 184M bloggers worldwide
  • 72% of “active Internet users” (or 346M worldwide) regularly read blogs (up 20% in two years), with 22% reading a blog every day
  • 80% of active Internet users regularly view video clips online (394M worldwide), up from 30% in Sept 06, with ~ 22% viewing online video daily?

And a couple of interesting nuggets about Europe:

  • The UK is the most active blogging country in Europe, from a reading (17.8m Brit’s read blogs) and writing point of view (4.3m Brits write blogs). I was surprised that France didn’t come out on top.
  • There is a similar story on social networks

Finally, they call the big trends for 2008 as:

  • Niche social networks (roll on WAYN),
  • DIY socnets (a la Ning),
  • Reputation management
  • and finally social network aggregators (like FriendFeed)

Credit to Bill Bryant for the pointer.

  • I assume the 22% of people who read a blog every day are all Robert Scoble’s friends 😉

    Re Aggregators being the big thing – I just can’t see how there are any barriers to entry or sustainable advantages in this one (apart from Friendfeed getting $5m to pimp PR as hard as it can that is)

    What I do think the killer app is is in usefully filtering the aggregation.

  • I assume the 22% of people who read a blog every day are all Robert Scoble’s friends 😉

    Re Aggregators being the big thing – I just can’t see how there are any barriers to entry or sustainable advantages in this one (apart from Friendfeed getting $5m to pimp PR as hard as it can that is)

    What I do think the killer app is is in usefully filtering the aggregation.

  • nic

    Thanks Alan. As you know I’m in violent agreement with you about the importance of filtering.

  • nic

    Thanks Alan. As you know I’m in violent agreement with you about the importance of filtering.

  • Thayer Driver

    Great post Nic, and thanks for pulling out the headlines, very useful. That slideshow is great!

  • Great post Nic, and thanks for pulling out the headlines, very useful. That slideshow is great!

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