Comments on: There are over 300 ad networks http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Scott Rafer http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-1804 Scott Rafer Tue, 22 Apr 2008 16:53:34 +0000 http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-1804 And I see Lookery as one of dozens of startups that are using web services, cloud computing, and the other new infrastructures to break the ad model yet again. We're not the outlier you imply. And I see Lookery as one of dozens of startups that are using web services, cloud computing, and the other new infrastructures to break the ad model yet again. We’re not the outlier you imply.

]]> By: Scott Rafer http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-11251 Scott Rafer Tue, 22 Apr 2008 16:53:00 +0000 http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-11251 And I see Lookery as one of dozens of startups that are using web services, cloud computing, and the other new infrastructures to break the ad model yet again. We're not the outlier you imply. And I see Lookery as one of dozens of startups that are using web services, cloud computing, and the other new infrastructures to break the ad model yet again. We’re not the outlier you imply.

]]> By: nic http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-1802 nic Tue, 22 Apr 2008 09:25:50 +0000 http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-1802 Scott - we may not be as far apart as you think. I'm with you in that there will be a lot of growth in aggregate ad network revenues, but my point is that absent some clever innovation I don't think we will see new companies being formed and becoming very valuable. Clearly there is some clever innovation at Lookery. Scott – we may not be as far apart as you think. I’m with you in that there will be a lot of growth in aggregate ad network revenues, but my point is that absent some clever innovation I don’t think we will see new companies being formed and becoming very valuable. Clearly there is some clever innovation at Lookery.

]]> By: nic http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-11250 nic Tue, 22 Apr 2008 09:25:00 +0000 http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-11250 Scott - we may not be as far apart as you think. I'm with you in that there will be a lot of growth in aggregate ad network revenues, but my point is that absent some clever innovation I don't think we will see new companies being formed and becoming very valuable. Clearly there is some clever innovation at Lookery. Scott – we may not be as far apart as you think. I’m with you in that there will be a lot of growth in aggregate ad network revenues, but my point is that absent some clever innovation I don’t think we will see new companies being formed and becoming very valuable. Clearly there is some clever innovation at Lookery.

]]> By: Scott Rafer http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-1780 Scott Rafer Fri, 18 Apr 2008 15:34:52 +0000 http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-1780 Wow, for guys who like each other, we don't agree on anything! The ad network world is going to continue to innovate and consolidate for another decade or more, as it has for the past 10. Until brand marketing is tightly measured (which will take a Long time), CPM ads are extinct, and the networks are all pushed down to pennies per thousand (where lookery is starting and will remain), there will be a lot of turnover. Wow, for guys who like each other, we don’t agree on anything!

The ad network world is going to continue to innovate and consolidate for another decade or more, as it has for the past 10. Until brand marketing is tightly measured (which will take a Long time), CPM ads are extinct, and the networks are all pushed down to pennies per thousand (where lookery is starting and will remain), there will be a lot of turnover.

]]> By: Scott Rafer http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-11249 Scott Rafer Fri, 18 Apr 2008 15:34:00 +0000 http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-11249 Wow, for guys who like each other, we don't agree on anything! The ad network world is going to continue to innovate and consolidate for another decade or more, as it has for the past 10. Until brand marketing is tightly measured (which will take a Long time), CPM ads are extinct, and the networks are all pushed down to pennies per thousand (where lookery is starting and will remain), there will be a lot of turnover. Wow, for guys who like each other, we don’t agree on anything!

The ad network world is going to continue to innovate and consolidate for another decade or more, as it has for the past 10. Until brand marketing is tightly measured (which will take a Long time), CPM ads are extinct, and the networks are all pushed down to pennies per thousand (where lookery is starting and will remain), there will be a lot of turnover.

]]> By: Manoj Ranaweera http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-1779 Manoj Ranaweera Fri, 18 Apr 2008 10:07:45 +0000 http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-1779 I certainly need to sort out a better advertising deal than we got right now. Any suggestions, anyone (something that actually bring real money)? I certainly need to sort out a better advertising deal than we got right now. Any suggestions, anyone (something that actually bring real money)?

]]> By: Manoj Ranaweera http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-11248 Manoj Ranaweera Fri, 18 Apr 2008 10:07:00 +0000 http://www.theequitykicker.com/2008/04/18/there-are-over-300-ad-networks/#comment-11248 I certainly need to sort out a better advertising deal than we got right now. Any suggestions, anyone (something that actually bring real money)? I certainly need to sort out a better advertising deal than we got right now. Any suggestions, anyone (something that actually bring real money)?

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