Comments on: Don’t believe what you read http://www.theequitykicker.com/2008/04/15/dont-believe-what-you-read/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Thu, 09 Sep 2010 17:20:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Martin Owen http://www.theequitykicker.com/2008/04/15/dont-believe-what-you-read/comment-page-1/#comment-1768 Martin Owen Wed, 16 Apr 2008 08:15:15 +0000 http://www.theequitykicker.com/2008/04/15/dont-believe-what-you-read/#comment-1768 Nic, elsewhere you may have written of the benefits of viral marketing (I may be spinning my own Nic Brisbourne myth here. This issue is the other side of the coin. Holding the contrary position is right for innovators however you can not stay contrarian. As a product inventor/entrepreneur part of my job is to convince people that they have a need they previously never knew they had. Belief creation is the job. I need independently minded folk to buy in at the start, but rapidly I want the view of my product to become a belief system. The millenium bug is a bad memory. IS managers up and down the country used at as a major weapon to avoid innovation. Nic, elsewhere you may have written of the benefits of viral marketing (I may be spinning my own Nic Brisbourne myth here. This issue is the other side of the coin.

Holding the contrary position is right for innovators however you can not stay contrarian. As a product inventor/entrepreneur part of my job is to convince people that they have a need they previously never knew they had. Belief creation is the job. I need independently minded folk to buy in at the start, but rapidly I want the view of my product to become a belief system.

The millenium bug is a bad memory. IS managers up and down the country used at as a major weapon to avoid innovation.

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