UK internet advertising market £2.8bn in 2007 and still growing fast
New IAB data reported in the FT today has the UK internet advertising market at £2.8bn in 2007 up 38% on 2006.
That is an incredible growth rate for a market this big.
The other piece of data reported is that internet advertising now accounts for 15% of total advertising.
That is well below the percentage of media consumed on the internet, which last I saw was at 30%+. Hence we can expect the market to continue to grow, and early signs are that internet advertising spend is standing up in the face of the current economic problems.
This market is made all the more exciting for me by the fact that despite the growth we have real issues to sort out - with poorly monetising social media inventory and declining effectiveness of display advertising to name but two.
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April 14, 2008 at 3:54 pm
[...] I picked this up off Nic Brisbourne’s blog The Equity Kicker [...]
April 16, 2008 at 9:19 am
[...] the face of it this looks like bad news in stark contrast to the good news on 38% UK ...
April 20, 2008 at 11:38 pm
[...] •Googleはあっという間にイギリス最大の広告代理店英に成長した。2008年第1四半期の売り上げは$803M（8億300万ドル）あるいは約£407M（4億700万ポンド）で、昨年同期非で40%の増加だ。これに対して英国最大のTV放送局ITVは年間広告売り上げが£1.5B（15億ポンド）だったから、今年末までにGoogleがITVを抜く勢いだ。英国のインターネット広告市場全般は、2007年にis at £2.8bn£2.8B（28億ポンド）で、2006年から38%の伸びを示している [...]