Zillow goes after mortgages

From Techrunch:

Zillow, the site where you can find pricing estimates and other info about houses around the United States, aims to disrupt the online lending market with the launch of its Mortgage Marketplace.

That is an interesting monetisation play in the online real estate space. My thinking so far, which echoes that of the numerous people I have spoken to in this space, is that the big pot of cash to go after is estate agents commissions. Mortgages feels to me that it is at least as interesting, particularly here in the UK where the position of estate agents is so entrenched.