Comments on: Social networking goes to the long tail http://www.theequitykicker.com/2008/03/31/social-networking-goes-to-the-long-tail/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Facebook’s traffic « The Equity Kicker http://www.theequitykicker.com/2008/03/31/social-networking-goes-to-the-long-tail/#comment-2074 Facebook’s traffic « The Equity Kicker Wed, 21 May 2008 08:53:38 +0000 http://www.theequitykicker.com/2008/03/31/social-networking-goes-to-the-long-tail/#comment-2074 [...] From the perspective of our investment in WAYN I hope this is more evidence of the shift in activity towards sector or niche focused socnets. [...] [...] From the perspective of our investment in WAYN I hope this is more evidence of the shift in activity towards sector or niche focused socnets. [...]

]]> By: The Economist misses the point on social networks - they are platforms not comms tools « The Equity Kicker http://www.theequitykicker.com/2008/03/31/social-networking-goes-to-the-long-tail/#comment-1686 The Economist misses the point on social networks - they are platforms not comms tools « The Equity Kicker Fri, 04 Apr 2008 09:59:20 +0000 http://www.theequitykicker.com/2008/03/31/social-networking-goes-to-the-long-tail/#comment-1686 [...] To complicate matters further, we have multiple social networks in different areas of our lives and most of us like to keep them mostly independent from one another. This has been widely discussed for professional and personal networks but also applies to our interest areas - which is why I’m a believer in the power of niche socnets. [...] [...] To complicate matters further, we have multiple social networks in different areas of our lives and most of us like to keep them mostly independent from one another. This has been widely discussed for professional and personal networks but also applies to our interest areas – which is why I’m a believer in the power of niche socnets. [...]

]]> By: Seb http://www.theequitykicker.com/2008/03/31/social-networking-goes-to-the-long-tail/#comment-1649 Seb Mon, 31 Mar 2008 21:18:07 +0000 http://www.theequitykicker.com/2008/03/31/social-networking-goes-to-the-long-tail/#comment-1649 I think the growth will be in the use of smaller, more focused, niche social networks that cater to a particular interest, hobby or vocation. These smaller sites will allow like-minded individuals and groups to connect, exchange ideas and receive genuine and useful support. These kinds of sites will also be attractive to advertisers as they get targeted demographics to spend their online advertising budgets on. Thanks to sites such as ning, anyone can start a niche social network about anything. There's also a search engine to help find niche social networks that lists thousands of networks for a whole range of subjects, http://findasocialnetwork.com I think the growth will be in the use of smaller, more focused, niche social networks that cater to a particular interest, hobby or vocation. These smaller sites will allow like-minded individuals and groups to connect, exchange ideas and receive genuine and useful support.

These kinds of sites will also be attractive to advertisers as they get targeted demographics to spend their online advertising budgets on.

Thanks to sites such as ning, anyone can start a niche social network about anything. There’s also a search engine to help find niche social networks that lists thousands of networks for a whole range of subjects, http://findasocialnetwork.com

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